Hi, this is Wayne again with a topic “Your life will be a video game”.
So games are a really important part of our lives and, as the years go on, that’s only gon na you know, heightened games are only going to become more important to us and the biggest shift, I think, we’re going to see is they’re moving from being a Discrete experience to an indiscreet experience, so when I was 15 years old and I wanted to listen to music, I really had a couple of choices. I could sit up all night and hope they played music. I liked on the radio. I could go down to the record store, I could buy a cassette tape, go home, put it in my boombox and sit down and listen, and I really had to make a conscious decision so now by virtue of the fact that almost every device I own plays Me, music and services like Spotify, curate and personalize that music for me in context it pretty much surrounds every minute of my day from the minute I get up in the morning to the minute I go to bed at night, so music is really moved from being This discrete experience had to make a conscious choice to engage in to something that surrounds everything I do so when we think about games today. Already we’ve got more people playing more games and more platforms in more geographies around the world than ever before. It’S not just a console business, it’s not just a PC business, it’s not even just a mobile business.
We’Ve now got VR and AR and streaming, and so, as we fast-forward that to the future. You think about what the world looks like with a 5g network streaming. Latency free gaming to every device you own, it’s really easy to imagine that games would permeate our lives much sway.
Digital music does today, from the minute I get up in the morning. Everything I do has an impact on my gaming life, both discrete and industry. The amount of eggs I have in my internet-enabled fridge might mean my sims are better off in my game. The length of distance I drive in my Tesla on the way to work might mean that I get more juice in Need for Speed.
If I go to soccer practice in the afternoon by virtue of internet-enabled soccer boots, that might give me juice or new cards. In my fifa product – and I think what we start to see is less about, is it a shooter? Is it a sports game? Is it open? Walt is a closed Walt? Is it linear story? Is it multiple? You know Forks story and more about this one existing world where we play apart, so this world, where games and life start to blend, I think, really comes into play in the not-too-distant future and almost certainly by 2021. You .