Hi, this is Wayne again with a topic “Would you abandon Google for a PAID ad-free search engine?”.
This video is brought to you by minimal case check out the link in the video description to find out more. This is the desktop search engine market share from july 2015 to present. According to statista, google has consistently ranked the highest over the past half decade to no one’s surprise, eclipsing, bing, yahoo, baidu and yandex. Google has a search engine monopoly, but its revenue system is pretty similar to that of competitors like bing the way it works. You, the user, trade, your privacy, your search, results and cookies for a robust, fast, mostly accurate, search tool. That’S conveniently integrated with the other services that you might use like: email, video, music and cloud storage services. Most of us have accepted that we have to give up our online privacy for such a convenient service and with no hesitation have signed up for it. But how much is your privacy worth to you, and would you pay a monthly fee for a guaranteed search privacy enter neva, an upcoming privacyfirst search engine that doesn’t show personalized ads. The company was founded by an ex-senior vice president of ads at google and an ex vice president of monetization at youtube.
They met in the early days of search ads at google, so there’s promise in their ability to create a well executed ad based product. But what could that mean for a privacy? First search engine neva is currently in early testing, but it promises a new take on the personalized search experience in return for a monthly subscription fee. We currently don’t have information on price yet, but neva claims the cost to be about the same as two black coffees. The company plans on integrating its search engine with its own personalized email, calendar and contact search services without ads and without selling your data on neva promises not to send personally identifiable information, such as location on ip addresses to external providers.
It does say, however, that neither may share personal information with their affiliate companies and that your data will be retained at neither for as long as you used the service. So, despite the idyllic picture that you might see when you hear privacy first search engine, the reality isn’t quite as rosy that said, neva’s proposed service seems far ahead of google systems, which, while insanely popular, come at the cost of incredibly intimate tracking tracking. That could result in some pretty dangerous situations if it were to come into the wrong hands.
I’M sure you’ve all had this happen to you once where you think about something and then later in the day, you get flooded with ads about that very specific and particular thing, but that’s just the tip of the data intensive iceberg. Breaking free of this intimate tracking is possible, but it’s easier said than done. There’S definitely interest in the realm, though, with an uptick in interest in privacy, first search engines like duck.go and start page in recent years on the back of their promises to not track, even if they do still serve ads.
The former uses keywords to help sell its ads, but it doesn’t build a profile on you. The latter leverages google’s ad system, but does so with an anonymous profile. Free from personal tracking. These services are cool and, importantly, they’re free, but they still serve ads. Neva’S approach is rather different in that it costs the user money but does not serve ads. This opens up a discussion about the viability of paying to not be tracked.
Is it too little too late if you’ve not been proactively masking your online presence? Companies, like google, have already been tracking you up to this point and have likely got enough data to build a very strong profile by signing up for a service like neva you’d, be protecting your browsing habits. But that’s only if you continue to use neva on every single platform. A lot of us have come to terms with the fact that big data companies like google and microsoft, have already got profiles on us and continued to service with uncannily accurate, targeted ads. It’S become the norm in the west, but neither seeks to serve an alternative solution to those who aren’t on board ambitious ad-free projects like neva will live and die based on their level of genuine privacy.
Those with a proven trait record come out ahead and the pretenders are quickly found out. We’Ll just have to wait and see if neva can live up to its ambitious early promises. Would you be willing to pay for your online privacy? Let us know by heading over to android authority, thanks for watching guys i’ll leave, links to everything in the video description. Please do like comment and subscribe if you’re new around here to never miss a video like this one. I’Ve been ryan thomas with android authority and i’ll catch. You later .