Hi, this is Wayne again with a topic “When Phones Were Fun: Motorola AURA (2008)”.
[ Mr. Mobile ], A first of its kind circular, screen., A stainless steel casing that took two weeks to etch and a Swiss inspired mechanism that ensures it opens just as smoothly in 2020 as it did in 2008.. I’M Mr. Mobile – and this is the Motorola Aura., A rare artifact from back in the days when phones were fun., (, upbeat music ).
Now, despite the fact that it comes from the same four letter, lineage as the Pebl, Slve, Rokr and, of course, Razr, you probably don’t remember the Motorola Aura and there’s a good reason for that.. First of all, it debuted at the staggering price of $ 2,000 U.S. dollars or nearly $ 2,400 adjusted for inflation..
On top of that, its lanch in October 2008 was perfectly terribly timed with the sub prime mortgage crisis that kicked off the great recession. Launching high end specialty phones into a market crippled by an economic crisis. Boy, I sure, am glad. Motorola’S luck has changed..
Oh boy.. Now the reason this pricey indulgence is worth a look to me is because it’s the closest the mobile world has gotten to an heirloom product.. Look at the phones I was carrying when the Aura launched and iPhone 3G and a Motorola Renegade.. Sorry, you have to say it like that: it’s the law., Each of those while great in its own way, was also made of the utilitarian stuff of 2008 plastic rubber and the Aura bucked.
Those trends. Take the housing instead of plastic stainless steel with a PVD coating. That’S been chemically etched in a process that Motorola says took two weeks., The keypad aluminum, with a spin finish, morray that recalls the Razr and this display.. It’S not just that.
It’S the first circular TFT LCD on a mobile phone. This thing had an effective resolution of 300 dpi, which was unheard of at the time.. It would be another two to four years before screens of this sharpness became the norm. Just look at how beautifully this Apollo.
11 medallion is a very intentional out of box choice by the way which I’ll explain in a minute, and what I love most about the Aura is that it doesn’t stop at high end features. It always sticks a flourish on top. This, for example. This is not glass., It’s 62 carat sapphire crystal very difficult to scratch, and it’s not a flat plate, but domed.. That means light refracts as it passes through bending at the borders, making the display look even more like a physical object.. Even when it’s off this thing is just fun to move around in your hand and look at.
That domed sapphire was inspired by the world of the high-end time piece and analogy that continues around back.. Take a peak through this window, as you might on a pocket. Watch with a skeleton, dial and you’ll find a mechanism, just as you would on a pocket watch and honest to goodness Swiss made baring with over 200 pieces and hardened steel gears coated in tungsten carbide an over engineered way to open a phone yeah absolutely. But, as I said in the intro, it works just as well now, as it did 12 years ago, and it’s absolutely addictive.
As Motorola seemed to forecast in it’s user manual repeatedly. Opening and closing the blade can inadvertently answer and end a call, basically telling you not to mess with it.. We know it’s fun, don’t play with it too much.. That’S right! It’S a fidget spinner for rich people.. Now, despite the heirloom potential of this hardware, the biggest reason technology doesn’t get passed down through the generations. Is it ages too quickly? Right. Just take the camera. Framing shots through a circular.
Viewfinder is fun if difficult and the sensor is cleverly mounted horizontally, so you can hold the phone upright and still get a landscape photo.. That’S a trick. Motorola would bring back for some of it’s 2019 smartphones, but the fixed focus to mega pixel camera doesn’t hold up and hey. Remember when you had to tell the phone that you wanted to save the photo you just took., Otherwise it would go ahead and delete it for you.
Yeah good times.. In my opinion, Motorola wouldn’t get a handle on good software design until the Moto X, five years after this.. So you have this slow un intuitive interface that you have to navigate with these tiny buttons.. Even back in 2008, companies were already shipping scroll wheels on phones, Motorola included..
So it’s weird to me that the Aura, which lavishes so much attention on it’s circular screen, makes you muddle through with this D-pad for ants.. In most parts of the software, the circular motif just gets, ignored, apps are square, the menus are just lists of texts really just a lot of opportunities. Here. Folks, I did try to get the Aura working, so I could make a phone call..
I got a a SIM adaptor kit from Amazon because back in 2008, SIMS were actually physically larger and I charged the phone up until it’s embedded ring light glowed, a steady, green, but try as I might. I could not get the phone to see the T-Mobile network.. Not that this 2G phone would be terribly useful for much longer., Eventually, even the storied GSM technology, it depends upon will be sunset in favor of more modern networks, and that’s why you don’t see many companies making the effort to build phones as exquisite as this one. Sure you had Nokia’s Vertu handsets and the Aura also recalls the novel, Runcible handset from Monohm, but Virtu got spun off and then went bankrupt and Monohm claims it’s still working on the Runcible. But it’s four years overdue, despite the fact that they have thousands of dollars from gullible rubes like me. The point. Besides, you should be careful which indigogos you back. Technology just moves too quickly for anyone, but the super rich to drop this kind of money on a fashion.
Piece.. That said, the Aura. Wasn’T the failure you might expect. It spawned several variations through 2009., Some with diamonds. Some gold plated and this one, the celestial addition. Yeah Motorola, built this to commemorate the 40th anniversary of the moon, landing which the company had actually helped with back in 1969 as a communications vendor.. So this variant of the Aura came with custom, wallpapers and ringtones, [, Radio ]. We copy you down, eagle.
[ Mr. Mobile ] And reportedly one was actually given to Neil Armstrong as a gift.. I don’t think it was engraved steely-eyed missile man, but I hope it was.. The Aura is an interesting contrast to the last phone I featured in this series Samsung’s Matrix phone, which felt cheaper than it looked. The Aura is kind of the opposite.. It feels even more expensive than it looks.. Maybe that’s the reason. It hasn’t depreciated in value that much since release another rare achievement..
We don’t yet have a pocket watch of phones or an heirloom of mobiles, but once upon a time we sure got close back in the days when phones were fun. Special thanks to Motorola for loaning this handset for this video and sorry friends, it’s not for sale.. In fact, it’ll shortly be on a truck back to Chicago. As usual.
Of course, Motorola got no copy approval or early preview of this video. They’re, seeing it for the first time right alongside you and speaking of device loans, I lucked out and got a handful of exciting ones for episode. Three of When Phones Were Fun. So make sure to flip out your screen and point your hiptop to that subscribe button, because next week we’re checking out the T-Mobile Sidekick and you’re not gon na wan na miss it.
Until next time. Thanks for watching. Stay safe at home for now, but in spirit, stay mobile, my friends. (, winding music ) .