Hi, this is Wayne again with a topic “When “lifetime” doesn’t mean “lifetime””.
Speaking of issues, what does lifetime even mean Phil Morris, says nomura to Lifetime licenses. I like that nice little touch on the title Adam. This was written up by Adam software. Company wondershare recently launched the newest version of their video editing software filmora 12 and alongside it they brought another new feature that lifetime licensed users now get to pay. I have never heard of filmora to be fair.
Neither have I um, but YouTuber Daniel batal has, and he noted he noticed when he tried to log into the new version of the software. He was prompted to pay for a license to use the new software despite having a lifetime license that promised all software updates are completely free on the product page. This sounds a lot like hey it’s only local storage um. This page, this page, has now been deleted, but can still be viewed via archive.org.org, just dunking on people again actually amazing, but tall whose Channel provided numerous tutorial videos for the software reached out to the company. They replied to that to provide competitive pricing. We provide a big discount for non-subscription plan holders who want to upgrade it only costs 29.99 to upgrade with free access to effects and plugins worth 20.99.
Okay and noted that many companies do not even offer a Perpetual license. That is literally not an argument um, because you do got him. They also asked to do another sponsorship with batal. I hope this goes the direction I think it’s going to, but tall’s major issues is that the company no longer is providing updates for the software makes sense. Their new Perpetual license is much worse, providing only updates for filmora 12 and no updates to Future versions of the software. I’M going to add in a little bit thing here despite claiming that they would right because, like you, could buy a Perpetual license to a version of a software and they could update. And then it’s just it’s annoying. But it is what it is.
But they said that you would get new versions, so that’s the bigger problem in emails to batal. The company clarified that they are calling new versions of software upgrades instead of updates and that their license agreement only covered updates wow. That is the douchiest thing ever. I don’t know if that word, isn’t that bad right, I’m pretty sure you can say: douche, yeah, okay, cool wow, that’s horrible.
Furthermore, the web page used to state that lifetime users of filmora, 9 or earlier would receive a free upgrade. Ah, that’s funny, but the page was removed a couple weeks ago, hopefully that one’s covered under archive.org as well, because if it is then update and upgrade are both stated and they’re just liars, uh discussion, question in other markets: certain Technologies, protected, uh terminology terminology is protected, But Tech remains a wild west for advertisers. Do you think the term lifetime needs to become protected? I mean I thought it was.
I thought it was 25 years I don’t 35 years or whatever I thought lifetime in any form of marketing. Like was well like a limited lifetime, warranty is within the reasonable, expected lifespan of the product. Like that’s why we had that whole warranty conversation we’re at the end of the day, oh God.
Ah, the value of a warranty is only in the company’s will to honor. It that is true, it is a true thing. Our will to honor our to support our products to honor our warranty to honor. Our commitment to you guys is extremely high and like yes, you can take companies to court over it and stuff like that, but it no one.
Will it often becomes far too unreasonable for a standard user so that no one will and class actions suck all they do is enrich lawyers there’s basically no recourse. So with that in mind, um, no, I don’t think lifetime does have any particular actual meaning that carries any kind of weight. I think lifetime means whatever they decide. It means – and in this case they are altering the agreement and pray. They don’t alter it further. There’S a nice uh there’s a another discussion question which ties into kind of what you were just saying that says when you buy a product, what does lifetime mean in your eyes? What should it mean to me? I’M gon na throw this in here. I will always look into the company if that is said, and if it’s like Snap-on or something that’s just the main one I can think of Lifetime is going to mean a lot to me because, like every customer, you hear about from Snap-on will say yep their Tools are incredibly expensive, but the truck comes by every Friday and if something’s broken, I get a new one. Unless you talk to people whose truck is like not not reliable or whatever right, I’ve heard some people say issues in relation to that. But as far as my understanding goes, if you break a Snap-On tool, my understanding is the policy is, and you might run into an idiot like that ICBC sure person that I ran into, who just had it in their mind that they wanted to make your life Worse that day, that can happen with any company, but my understanding is their policy is make it right yeah, which is so that’s cool, which is Honorable, so that would make and there’s other companies that are like that. That’S just the first one that came to mind, so that’s cool, it’s expensive, you’re, paying for that service and the price of the tool.
So if that’s something that you want, then great, if not whatever, but if I look into a company – and I don’t hear a lot of that about it and it says lifetime – I just assume bad. I just ignore it yeah exactly I bought um. I bought some files at Home Depot and it had like lifetime warranty all over the packaging, but like the name of the company was not, there was no way to contact them or anything. I was like okay, sure yeah, so it doesn’t mean anything.
So I’m just going to use these files until they are dull and then I will discard them because because it’s realistically you’re not yeah, it’s consumable and if I try to claim warranty on a dull file, they’re just going to tell me that it’s worn out yeah See so someone in Philippine chat? Yes, Snap-on is stupid, expensive, but my rep is replaced and he failed to I’ve. Had no questions asked. So I hear that a lot, so I would believe that, but I believe that, because users – yes, I don’t believe that because of company and that I will always see it that way, and that is what it is now I like this ADHD geosyncrasy on floatplane, says Lifetime should mean the same amount of time that a work is protected by copyright before going into the public domain and then let the two industries Lobby it out. That’S actually really really good.
Oh I love it. That’S oh man. I, like I, like that form of doing things. We should do that more often, that’s fantastic bureaucracy, battle yeah! Oh that’s! That’S great! .