Hi, this is Wayne again with a topic “Wait, TikTok wants to be YouTube now?”.
Uh, why don’t we talk about Tick Tock, taking on YouTube with experimental, get this landscape video yeah? What I find kind of funny about the little thumbnail that we have here is that it’s it’s still not the full screen, which I find kind of interesting. I don’t know if that’s because of how the person filmed it or what um but yeah, it’s like it’s still only part of the screen, which is interesting. So this is a duet. It’S actually two vertical videos yeah, but you can do that when it’s. Oh, is that why? Because they can’t horizontally, expand they’re, currently vertical content? Ah, that’s weird, I don’t know anyways yeah uh. The feature marks another way that Tick Tock is competing with YouTube, particularly in terms of attracting longer form video creators and increasing the max video length to 10 minutes back in February. We talked about that as well. Yeah, I somewhat questioned the attracting longer form video creators. I mean I’m sure it will happen uh, but I have seen a bunch of stuff about monetization on Tick Tock and unless you’re getting them sponsors, it’s quite lacking yeah. That’S pretty tough! I think that they’re I mean obviously they’re not going to be able to attract long-form horizontal video creators without allowing long-form videos that are horizontal well. Theoretically, they do that now, but they’re all to be able to attract long-form creators if they don’t Implement some kind of reasonable Revenue.
Split it’ll it’ll have to still be in the funnel model right where you use things like Tick Tock, to gain followers and fans, and then you funnel them elsewhere, so that you can gain monetization from them, or else you won’t be able to fund doing what you’re Trying to do um people sometimes talk about the funnel model. When you talk about twitch because like if you start on Twitch you’re, basically going to gain no one new until you’re, really really big, so you have to funnel people into there eventually um yeah yeah, I’m trying to think of like what it would take for me To start uploading, our long-form content on tick, tock and the question: isn’t really, could we do it yeah, of course we could like well as long as it’s under 10 minutes yeah. It could be. It could be fairly easily integrated into our workflow. But why yeah? Why would we do it? Yeah, I guess, is the question, and I honestly this is a question that comes up a lot for me. Why exactly is it that every social and online video platform feels the need to just copy each other and become each other? I kind of – and this is this is probably just me being like old man yells at Cloud you know like: why does YouTube need a a competitor for tick tock? Why does it need these? You know 30. Second, to one minute: videos: why can’t YouTube be YouTube and Tick? Tock be Tick Tock and everyone is just fine with YouTube being YouTube and Tick, Tock being Tick Tock. I do kind of wish platforms focused a little bit less on feature chasing and a little bit more on, like not being crap like we had a problem with teams the other day yeah at the other day. Being I think yesterday no wait yeah yesterday um and it’s just coming off of that – I’m just like man like I wish we could have used MSN because it was more stable like I would have expected everything we did pretty much to have worked on MSN better Than it did on teams and that’s crazy, it’s made by the same company, but it’s like two decades, newer you’d think it would be better and obviously in some ways it is I’m not that stupid. But it’s just it’s so unstable. It’S one of those things where I mean it’s even stability aside: what identity does a platform have anymore yeah like I as someone who hasn’t used Facebook in quite some time, other than to occasionally get like a messenger chat from someone that I know that means messenger.
Um, I don’t really understand what Facebook’s identity is anymore, because they kind of have everything and I feel the same way about YouTube these days. What exactly is it that I go on to YouTube? For I mean I understand what YouTube wants me to do? They just want me to spend as much time as possible in their app, but beyond that. What is your? What is your identity? What is your your elevator pitch for pretend I’m a completely new user.
I’Ve never seen your platform before I’m I am. I am choosing a video platform that I am going to watch videos on. What’S your pitch.
Well, we’ve got this and we’ve got this and we’ve got this and we’ve got this and I’m like okay but right, but this elevator ride ended a while ago, yeah yeah yeah, I don’t know I feel like YouTube out of all the ones that you mentioned almost Feels like it’s the most focused sort of not as much these days. Stories was a super weird detour that has gotten basically no development since they launched it um. You know I’ve been saying for like two years now or something like that that I don’t know a long time.
I’Ve been saying for a long time like hey. I understand that short form. Video is not going anywhere, but I couldn’t help noticing that shorts and stories are extremely disjointed like what why those are the same thing.
No, what is what are they stories is the competitor for Instagram stories, which are uh. What What’s the word ethereal ephemeral, whatever the the non non-persistent yeah um ephemeral, I believe, is the word so non-persistent videos that are meant to be just like, like a casual update, hi. This is definitely not totally rehearse, and this is absolutely the first time I recorded it.
Let me just do this perfectly uh timed camera movement, bye, uh, so that’s a story right and then a short can be edited. You can put stickers on it. It might have music or dancing or whatever else, but it’s just a short form VOD effectively. So Stories are so it’s supposed to go in in order of spontaneity from live to stories to shorts, to VOD right, so it kind of sits in between live and and shorts.
Okay, uh, I didn’t even know it existed acid yeah. There are some cool things about it. One thing that’s really neat is that you can reply to a comment on a story with a story. So if you upload a story, that’s like hey, I’m here in my garage. I just wanted to share some knowledge with you, and someone were to ask hey: what’s the best knowledge you have in your garage, you could pull some knowledge out of it and be like this is my favorite knowledge and that story would have a well.
It would actually have the comment like the original comment, and so you just reply to it directly. You don’t have to say hey someone asked me what my favorite knowledge is and, and this is it and that that’s the ephemeral content yeah. So it goes up for a little while and then it just like goes away and it actually like got a lot of views. I don’t know what those view numbers meant. I don’t know what percentage of the video they watched or whatever else but Jaden said, like YouTube video replies from 15 years ago.
I know right yeah and I think there’s a lot of room for for development there like they could have taken stories and turned it into a cameo like feature, for example, that could have been extremely powerful for Creator monetization. I I picked something earlier. I would love to be able to reply to like a highly uploaded video comment with a story. They should take something from only fans and do paid requests.
Uh paid requests. Oh oh, where you just send a message to the Creator. Well, I is that is that that different from Cameo, I don’t know how it actually works. Okay, Cameo is you, you don’t know how it works on either. So on Cameo you set a price and it’s like you know twenty dollars or two hundred dollars, like it’s kind of all over the place and people will basically send you a request. Hey, can you wish Jeremy happy birthday, he likes Tigers, you know or whatever, and then they’ll record it and fire it over to you.
Okay, so is that kind of what I don’t know how it works, so it might be exactly the same yeah I think it’s. I think it’s fairly similar okay yeah, but I know you can like ask for something and and say that you’ll I think you can. I don’t I genuinely don’t that’s why I don’t know how it works. Whatever stop it uh.
I think you can ask for something custom like say you wanted um pictures of something you could ask for it and say: you’ll pay a certain amount right. So if you could do that on YouTube, if you could ask a YouTube creator for a video of something and so you’d pay a certain amount, that could be an interesting monetization, yeah, absolutely yeah. Absolutely I mean another thing too. Is that one of the I would admit, I would admit it if I used it, it’s not that weird, whatever one of the things that YouTube is not shy about pushing is channel memberships, so there’s uh, there’s super thanks. I believe, is a way that you can. You can boost a comment under a video uh members. Members are supposed to get some kind of like priority and video comments. Okay, I would see replying to a channel member uh with a story as a way that you could incentivize people to sign up and become members of the channel and because we have float plane.
It’S not something that you’d be likely to see us. Do a ton of, but if I was a small like a niche Creator, a smaller Creator or even a larger one, who was completely YouTube focused. I could see stuff like that being extremely powerful, but hey I’m not in charge of YouTube.
Obviously so I guess they’ll just keep not developing meaningful ways for creators to interact with their viewers and um that’ll, be great yeah, pretty much it’s neat um. As for tick tock, I just ah I I don’t know I just don’t would die it. Won’T, though I know they apparently now outrank YouTube for average minutes per day spent by people ages, 4 to 18., who is putting their four-year-old on tick tock. That was my biggest reaction to. That was that you started with four whoa uh wow .