Hi, this is Wayne again with a topic “TV Antennas are COMING BACK! – ATSC 3.0 Explained”.
In the age of digital media, streaming paying for a cable box or a satellite dish seems antiquated. Your TV seems downright quaint, but hold on. You might want to hold on to your old antenna or maybe even run out and buy a new one. The broadcast TV industry is preparing to roll out a new standard for over-the-air television in North America called ATSC 3.0 branded as the Thoroughly on creative next-gen TV.
It’S the successor to ATSC 1.0, which was the original standard released during the digital TV transition of the late 2000s. If you guys were wondering what happened to ATSC 2.0 well, it turns out they just never released it. Anywho ATS 3.0 has a lot of advantages that make it very different from any over-the-air standard that we’ve seen before. For starters, you can expect much higher picture quality. Current digital broadcasts can support a 1080 Full HD signal, while ATSC 3 can deliver 4k signals with high dynamic range or HDR, and at frame rates of up to a hundred and 20 frames per second, it even has support for Dolby, Atmos and DTS X on the Audio side, so, in other words, it can deliver an experience that is on par with what you’d get on premium content from a streaming service, or even a blu-ray player and crazily enough.
It actually does all this, while also providing a stronger signal than what we’re currently accustomed to it, uses a trick called OD fm, which is similar to technology used by some newer versions of Wi-Fi. It works by transmitting at lower data rates, but over multiple frequencies. In parallel, which means less interference and longer range, so it should be easier to pick up channels from afar, which can be an issue if you don’t live really close to a larger city. However, with great new technology comes great new privacy concerns, broadcasters are also leveraging the higher data capacities to keep track of what you’re. Watching now this technology already exists and if you own, a Smart TV or you subscribe to a streaming service, you’re already getting targeted ads based on what you watch. But this is new ground for over-the-air broadcasting and you might not think that that’s even possible I mean whatever is on the airwaves, is what’s there right wrong, so the stuff you actually want to watch like TV shows and football games will still come in over your Antenna but the personalized commercials would be delivered over your home’s internet connection. Instead, this hybrid OTA and online approach isn’t just all about trying to get you to give advertisers more of your money, though.
The fact that your antenna can send a signal back to TV stations might enable cool options like on-demand content and DVR features, bringing over-the-air actually closer to streaming services in terms of intrusiveness and features and because ATSC 3.0 tuners can connect to your home network. It should be easy to watch broadcast TV on your phone or your laptop. I mean over Wi-Fi. Of course it would look pretty silly if you tried to stick a pair of rabbit ears on to an iPhone, although speaking of which we might actually see a TS. C 3.0 tuners make their way into smartphones, giving you broadcast TV wherever you go with no subscription, and no data use it’s kind of like those portable TVs that they had back in the 90s.
What makes this seem especially likely is that several major smartphone manufacturers have even contributed to developing ATSC 3.0, so I might end up eating those words. I said just a moment ago, not that I expect it to happen anytime soon. Now the industry is aiming to get it deployed in 40, major markets in the US by the end of the year, but it isn’t a mandatory standard and right now, ATSC 3.0 tuners are very expensive. So for now I would probably pass on paying the early adopter tax unless you feel really compelled to bust out the antenna in order to watch all of garden commercials in 4k.
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