Hi, this is Wayne again with a topic “This is the CES gadget that Conan O’Brien called the ‘Titbit'”.
Hi everyone, I’m Lauren good senior technology, editor with the verge and I’m reporting here from CES and very excited because right now, the founder of ohm signal, Stefan more so, is joining me on stage to talk about a really cool new wearable that we’ve seen this here. At CES, I don’t know about you, but I tend to wear a lot of wearables yeah me too. What I, where I mean I’ve, we looked at the new Fitbit earlier this week under armour now, has a band, i wear pebble and the always testing new wearables, but this is, I think, one of the coolest ones that I’ve seen so far this year. Here’S your product dr. here, um, it’s a bra so right now i have with me a sports bra. I have to say that maybe some of the demographic of the convention center wouldn’t appreciate this quite as much as i do, but this is the new umbra career new product. Tell us a little bit about it.
How does it work? Well, first and foremost, it’s it’s! A sports bra: it’s a very high quality sports bra, it’s a parallel! So that’s the first thing about it and then there’s the digital magic and the biosensing in the wearable stuff. You know so the philosophy of this product and of the company really own signal is to turn your clothes and, to you know, connected objects that deliver value to your life. Actually, this part right here is where the technology lives right. This is your black box, actually not quite a lower. Indeed, the bra is the sensor so that, yes exactly so, the textile is the magic that captures your biological signal, which captures a very, very deep cardiac signal captures breathing as well, which is tremendously insightful in any context and movement directly on the body. So it’s very good place to capture movement, and then it’s is this.
So what does this actually do? This is the bluetooth? Well, just bluetooth transmitter their storage in there there’s the battery. This will send it to the signal app yeah, correct data from there to the cloud and your app is available on iOS yep, core android, its iOS four, now, okay! So here this, basically when you’re working out, this is what you’re seeing course. I’M seeing that’s your heart rate, your we’re wearing a gnome shirt right now. This is happening right always connected it’s animator, 12.
I’M not making you too nervous media interviews. Do that to me you’re holding it down quite well, and then this is your respiratory rate over here and that’s the calories that you’ve burned today. Oh you, you’ve done a great job with the cs is a lot of work. As you know, you started out making sure compression shirts for men wearing one now tell me a little bit about that.
Is that, basically, this you’re getting the same experience the same kind of material, same data? It’S the same core biometrics that we capture and the shirt we’ve been at it for for several years now, so we’re still at the pre-production stage with with the broad that’s why we’re launching in spring, where we’re finalizing the the final details on the product and for Men, like we launched our own collection room signal. We also have a collection of the market in partnership with ralph lauren, ralph, lauren, large polo tech shirt. It is powered by biome signal and we wanted to do what I went to that event. I did. I went to that event in New York City. I was surrounded by male models. Wearing the arm signal compression shirt. It was really it was a very tough day at work really was so much to you.
Someone had hope you appreciated the event. How much will this cost the startup kit will be a hundred and forty nine dollars that will include the bra and the box correct, and once you have the box, you can transport the box to the different bras and additional bras will be $ 59. So once you have to start up kit, which is a very competitive price relative to other kind of wearable products, and it captures very deep biometrics, you actually buy additional bras at the price of a bra of a high quality sports bra right I mean you guys Are a relatively new company you’re based in Montreal, I’ve been there for four years four years and some of the apparel makers, of course, bigger apparel makers are getting into connected fitness now and doing this type of thing. If someone were to say you know, I don’t really know um signal, i’m not super familiar with that company and I’m I might be giving them a lot of biometric data or a lot of data right now. How do they know that they can trust that? What you’re doing is accurate and that it’s going to be in a safe place, but we take privacy very seriously, like we developed a data architecture where the data is d identified. So, in other words, I can’t see your data unless you want me to the signal we get, we get it directly from the torso level, where the action happens, like the vital signs don’t happen on the wrist. You know so you get a much much deeper signal and it’s it’s a three lead electrode that we have and we capture not only your pulse. We capture the the electrical signature, your heart, your ECG, so it’s a you know very, very deep and precise signal. One of the things I’ve been hearing a lot about at the show is that this is the next stage of wearable technology. It’S not necessarily going to be accessories that we’re wearing in different parts of our body. It’S going to be built into the things that we already wear every day anyway, but I also hear from a lot of apparel makers and wearable tech companies that there are challenges, serious challenges around making tech that complicated – and you know they even someone asked me, the Other day, well, how do you wash the thing, which is that that’s usually the first questions yeah he asks me: how do I wash it? What would you say are the greatest challenges, this just being, but from a user, your sweatshirt and I blazer my shoes that you know how yeah I don’t well from a usage stamp or you can wash it like. We designed this to be standard clothes. You know so that’s that the paradigm, like eventually all of our clothes are going to be connected objects, so we want for you too. Don’T you know, not change your behavior ultimately and get all this this data. It is complicated to master smart textile at scale like we work with very sophisticated partners in the apparel world, and we try to bring so the discipline of agile software development to the textile world. So there’s a convergence of disciplines. That’S not easy to master for anyone.
This industry doesn’t exist yet. Stefan, I have one more question for you: Conan O’Brien, pokes fun at your bra on his late night. Show the other night, I’m not going to repeat the joke here, but you can go check it out on conan show what was your reaction? I’Ve got a segment I woke up and I had hundreds of emails of people sending me the link to his show in.
In a nutshell, I mean I must’ve felt pretty cool yeah yeah yeah, just the punch here, but you should see the bit cuz. You Conan’s funny, I’m not. He says that the on Brock could have been called the tit bit.
You know that’s what he said in an oven, it’s gon na know. Bryan said it. You know you’re, not just repeating gon na know right now.
Thank you. So much for joining me on the bridge stage, it’s like chatting with you and thanks so much for watching our video. You should definitely should subscribe to our youtube channel as YouTube forward slash the verge for more CES videos, thanks for watching guys, .