Hi, this is Wayne again with a topic “The History of Microsoft (2001-Present)”.
Last time we looked at how Microsoft went from distributing software on paper tape to becoming the dominant force in the consumer software industry up through their launch of Windows XP in 2001 Windows. Xp was incredibly successful in spite of Microsoft’s introduction of the unpopular product activation feature designed to stop piracy. It was installed on an estimated 85 % of desktop computers. At one point, though, another estimate put the proportion of illegitimate installations as 35 % poor bill, not that the European Union had much sympathy for Microsoft when it slaps the company with a half billion euro fine in 2004, citing abuse of its dominance with proprietary code. Microsoft was also forced to ship Windows XP without media player for the European market.
Sound familiar not to be deterred, though, by royally teasing off regulators on at least two continents. By this point, Microsoft pushed forward with new products like Zune and Windows, Vista, both of which flopped harder than the Star Wars Holiday. Special zoom was a portable music player and, by most accounts, a really cool one too bad that, by the time Zune was released in late 2006, iPod had already become synonymous with taking your music with you. Windows, Vista that same year was in a way the other side of the same coin, in the sense that it was released with a lot of fanfare, but was quickly penned by veteran tech, reviewers and novice computer users alike.
Although it looked modern with appealing features like the Aero theme and desktop widgets at launch, it lacked driver support, it was unstable, it required more processing, power than mere mortals could afford, and it incorporated some extremely unpopular DRM technology’s, forcing Microsoft to offer Vista license owners the Option to downgrade back to Windows, XP oops, the mid-2000s weren’t a total disaster for Microsoft, though the Xbox 360 released in late 2005, went on to become a true juggernaut in the world of console gaming, with its comfortable intuitive controller that remains popular to this day. A well implemented online experience through Xbox Live a large game library and solid performance at a lower cost than Sony’s PlayStation 3. The Xbox 360 even outsold the ps3. Despite Sony’s greater experience in the console market later in 2009, Microsoft finally released a worthy successor to the then 8-year old Windows XP, simply named Windows 7, which retained the visual appeal of Windows, Vista but featured vast improvements to performance and stability as well as modern features.
Like better support for multi-core CPUs and the ability to snap windows to the sides of the screen, in fact, in spite of Microsoft’s free upgrade offer to Windows, 10 Windows 7 is still the most used version of Windows as of January 2017, but with smartphones, especially the Iphone from rival Apple Computer exploding in popularity around this time, Microsoft knew it couldn’t focus primarily on the traditional PC space forever and rolled out Windows Phone 7 in 2010, with subsequent mobile versions of Windows in the following years. Unfortunately, for Microsoft, Windows Phone having been beaten to the punch by ios and android, more or less went the same way as the Zune. So app developers didn’t bother supporting Windows Phone, completing Microsoft’s failure, boogaloo more successful, though not entirely without controversy was Windows 8 in 2012, which Microsoft designed to function on traditional desktops and laptops, but also tablet, PCs, with an interface designed to be more modern and cool. With terminology like live tiles, unfortunately, this concept did not translate well to the millions of people who still use mice and keyboards and Windows 8 struggled to gain popularity.
I mean you can’t just take away the start button and expect everybody to be ok with that. Maybe that’s why Windows 8.1 was a free, upgrade Microsoft’s Hardware designed for Windows. They did a little better, though, and I’m not talking about the arm powered Surface RT that bond, but about the full fat surface tablets, which were also introduced in 2012, since they ran full versions of Windows versus the more limited mobile OS azan competing tablets like the Ipad Microsoft started to gain traction in the mobile computing scene in spite of NFL announcers, calling them iPads as they watched, coaches drop, plays on the sidelines. It was also in 2012 that Microsoft started signing people up for Microsoft, accounts enabling a single sign-in across devices as part of its push to get users into the Microsoft ecosystem.
That included services like office 365, its subscription-based verse of the beloved productivity, suite onedrive cloud storage and Skype, which it had purchased in 2011. Indeed, Microsoft made seamlessness between its own services a priority with the launch of the Windows Store alongside Windows 8, as well as with the Xbox one in 2013, which was hyped as a do-it-all living room box with enhanced connectivity with Windows, rather than just another game console The concept was taken even further in 2015, with the new Windows 10 featuring tight integration with the Cortana voice assistant, Microsoft’s, answer to Siri and compatibility with the universal Windows platform, which allows certain to run on both desktop and mobile windows, as well as the Xbox one And hololens a smart glasses product that Microsoft is currently trying to get off the ground, of course, with its fingers in so many different parts of the tech industry. Microsoft is facing a lot more competition than it did 10 or 15 years ago. But could this mean that they’ll be more consistent about producing quality products in the future with their feet to the fire? Maybe so, but Bing isn’t the most compelling argument for that hypothesis tunnel.
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