Hi, this is Wayne again with a topic “The chaotic secret behind Unnecessary Inventions | Full Frame: Creators”.
All right welcome to the Virg’s gear closet, which is in a Perpetual state of Ruin. Okay. So today I am packing my bag to go, see Maddie benedetto. He is the inventor and Creator behind unnecessary inventions.
So the whole idea behind mty’s content is that he’s an inventor who creates products to solve first world problems. I invented the burrito bumper, the food funnel for sloppy burritos, that catches your Fallen fillings and carefully crafts, a secondary Taco for you to enjoy, and even though madd’s invent, aren’t actually for sale. He’S created a business just posting about them, and this has paved the way to a lot of brand deals. Uh Super Bowl, commercial with Captain, Morgan and even TV appearances m v y’all. Thank you for me. I’M Becca. Welcome to my Creator.
Focus Series where I go. Spend a day with a creator that I really admire to figure out how they do what they do and why they do what they do. This is the unnecessary Invention Story, and I think I pack too much GE. Oh, my God, matd studio is in the heart of Burlington Vermont. It was once a Gap store, but now 3D printer hum churning out pieces for new inventions and shelves sit full of collector’s items.
It feels like a museum filled with all of the coolest trinkets from the internet. I wanted to hang out with Maddie because he’s a rare Creator whose content hasn’t really changed since he started being a Creator, yet his business and his audience has continued to grow. So I started unnecessary inventions in March of 2019.
It was probably like 10 inventions in that, like I was only posting them on Reddit, I’m like every single one. I’Ve posted has made it to the front page like I’ve got something here. So that’s when I sort of transitioned over to Instagram to just sort of try and create my own audience. His first inventions were presented on Instagram and Reddit as photos with written descriptions about what they did. I could make this thing and be like it does this. This this this this and this you know – and I didn’t have to actually film the video, so it’s a little easier to have like a crazy Cadence of getting them out.
It was about September of 2019, so, like 7ish months later from first starting um, I got my first brand deal and the agency was like. So what’s your rate and I’m like. I have no idea what my rate is and I gave them a number they’re like you’re worth more we’re going to double it, and I was like okay, I’ve got a baseline now. There are many ways to make a living as a Creator from crowdfunding to selling merch, But Maddy makes majority of his money via brand deals and AdSense Revenue. Adsense is a program that puts ads before content and pays creators. A small share of that ad revenue and a brand deal is a partnership between a company and a creator that compensates the Creator for promoting a product or a brand.
So, for example, a few months ago, Apple reached out to Maddie asking him to make a social video for his audience, showing how he makes his inventions. The deal was that Maddie would design The Invention using a Mac, which he normally does anyway, and here’s what that video looked like when it was finished. I invented the credit card Willette machine and in collaboration with apple, I’m going to show you how I built it on my Mac to get started. You basically have regular rudimentary shapes and then I’m able to tweak all of the little Dimensions as we go along.
Medy. Didn’T feel comfortable sharing numbers, but for a creator of his scale and a company as large as Apple a partnership like this can pay tens of thousands of dollars and then the day that I was with him, Maddie was making his other form of content. One of his classic – I invented social videos using the credit card roulette machine. This video – It Doesn’t Have A Brand behind it, but it will hopefully generate AdSense Revenue, gather more followers and maybe catch the attention of a brand that may want to partner.
But this is the genius of matti’s business, both his preparation of creating an unnecessary invention and the demoing of how the invention Works, make for Content that generates revenue for his channel and, more importantly, both can easily be paired with a brand. But while I watched Maddy work, I noticed that his creative process was much more chaotic than his business strategy. Okay, shot one done, medy edits his videos as he’s shooting them, there’s barely a script and absolutely no shot list, I’m a very big doer. I don’t think. Okay, what’s step one, I have to do step two. I have to do.
I’M like okay, let’s go to step five and just like start doing it and that’s what works with unnecessary. Is that, like, I don’t think like okay? Well, why wouldn’t it work? What you know it’s like, I just think of idea in my brain. How do I make that a real reality using a Sony zv1 and an M3 Max MacBook Pro Maddy takes endless trips between his invention and his camera setup and his desk and his editing software. He would film a bit fully missed it and then edit a bit, I invented the credit card, wette machine, the easiest way to and then film a bit more, which way. Oh yeah, I did this from the other parts and then edit a bit more. The entirety of the bill, good luck and don’t it up that could be kind well, we’ll see if that um watching maty work was very comforting, because this is how I work as well.
It’S certainly not the most streamlined process and there’s a lot of trial and error involved, but I have found that, as a Creator allows me, the most control over an edit every shot can be perfect. Okay, that’s enough to go back start everything from start to finish. This I invented social video took a little over an hour. Then mdy air dropped the video to his phone and we went to lunch where he began posting everything doing one last check making sure something isn’t wrong.
Can’T hear the audio, though so we’ll see how, if the audio is messed up. First comment: audio sucks, that’s a good gift for the cover! Oh it’s so on Instagram I’ll, do like the exact video script and post it as the video script, Tik Tok I’ll. Do something else: let’s hope it was a Payday if you randomly get selected post and we’re uploading. Oh my God! It’S me. What are the odds of that so now we’ll get it up on Instagram and share. Now we got to keep going on to YouTube shorts and upload short three out of we’ll get Twitter, Snapchat and Linkedin got to get LinkedIn 15 minutes in we’re just over 40,000 on Instagram, that’s good, but then, while reading comments on this short, I learned what was Maybe the most interesting part about MD’s process – engineer in it, for the comment section as well is like definitely a part of the way that I, like think about when I inventing the designing the different products step, one get five friends, it’s not necessarily the things I Make but it’s like the way I make them that make people either mad in the comments or mess with people’s brains and not necessarily like the thing itself.
So it’s like little Easter eggs. I had in it the most successful one was a Tic Tac holster. I made so it was like to get rid of the rattle in a Tic Tac, uh canister, so you like put it in and had individual cells that you put all the Tic Tacs in had 16 on each side, and so I was like, oh so. If I do that right, that’s 36, Tic, Tacs and I think, there’s I think it’s up to 20,000 comments on YouTube of people telling me it’s 32 and not 36, no matter what you got to give people their little moment to be right before I left for The day there was one more thing: Maddie had to do: there’s a very small storefront for rent just up the street from his Studio that recently caught a eye.
What’S up how’s it going good here, it is yeah, just small enough that it feels like. I should do something with it for Maddie this little space could be the next step in unnecessary invention’s Evolution. I want things to be more in real life that, like I’ve, done all of this stuff over the past 5 years on the internet and having whether it’s like some crazy in-person experience, but just like taking the essence of what I do and maybe applying it to Different places and different things that aren’t on the internet, I was about to say some of the ideas, but I don’t want to let them out just in case someone takes them. So that’s the unnecessary Invention Story and I think what has stuck with me, the most after spending a whole day with Maddie and spending a whole lot of time in the edit is that for someone who has built such a rich presence online, full of imaginary ideas.
What medy wants next is actually something that’s far more rooted in reality. It’S interesting, I’m Becca. This was the very first episode of my new Creator Focus series. I hope you liked it please.
Let me know down below and also let me know who you want me to profile next appreciate you so much and I’ll see you in the next one. So we have a Arduino here. Hooked up to this button moves this motor in a randomized motion, and we’ve got this bumper here so then, as it spins around it raises each card depending on which one is selected: .