Hi, this is Wayne again with a topic “Sour Apples! Higher Costs Loom Over iPhone 15 Event”.
Apple set the date for its next big event on September 12th, we are expecting to finally see the new iPhone 15. and the biggest surprise from the presentation just might be how much this iPhone is going to annoy people every year. Apple has to make some changes to the iPhone. To give you a reason to plop down over a grand for the new most advanced iPhone ever created. It is the most advanced iPhone we’ve ever created, but when you look at all the things rumored to change this time around, like ports and buttons and prices to name a few, we have a perfect little stew, cooking up. That is just going to feed the outrage.
Click Gremlins Apple knows it has to tread carefully and how it presents. All of these changes to keep everything in a positive light. Apple has been down this route a few times before these folks are masters of marketing.
The reason to move on I’m going to give you three of them, but it really comes down to one word: courage. It just might be a little more challenging for Apple this time when there are multiple changes requiring courage from consumers, but you don’t need one more thing to stir you up as we get ready for the big iPhone. 15 reveal event. Nothing that’s been announced yet, but I want you prepared and aware of what is possible.
Let’S go over. How folks might feel sour in this iPhone announcement and the ways that Apple could flip it to sweeten us up. I’M Bridget Carey, and this is one more thing. The biggest change that’s said to be coming to the iPhone 15 will be the subject of both praise and Scorn, depending on who you’re talking to the longtime proprietary, lightning Port looks to be going away, replaced by a USBC Port. This rumor looks to be pretty solid. We have heard it a few times now and to add to the pile of reports this week we also got fresh photos of dummy, iPhone 15 models posted by Tech, leaker, Sonny Dixon.
He didn’t give much description of what we’re looking at other than showing some muted colors and a casing that has USBC ports. Of course, some folks are excited to switch to a more commonly used power connector, because the cord can be shared with other Gadgets in your home that use USBC. But it doesn’t change the fact that iPhone owners, who don’t already have a bunch of USBC cords, will need to dish out more money this year. If they want some spare charging cords around the home and in the car, those charging with magsafe may not feel the pangs of change as greatly as others, since magsafe can still be used and surely Apple will include a cable in the box.
But what sort of cable are we getting? At this big switchover moment, there has been Buzz that we could get a good cord from Apple, a braided charging cord, tougher, less likely to break, and we’ve seen Apple, provide these on some of its latest devices. There’S also been talk of Apple testing out the idea of colorful cords ones that match with the color of your iPhone. That would be delightful and help distract from Grumps about change. Let’S not forget apple does not include charging adapters anymore. There are plenty of people who have been using their old iPhone charging adapters from years ago, and an iPhone 15 will make folks realize that they need new adapters to work with USBC. It’S being reported that airpod cases are also getting a USBC Port, so it won’t need a lightning charge cord either. But not everyone upgrades everything at once, so you may have this wonky period of time of juggling two different types of apple cords before everything you own. Might be updated to just work with USBC, that’s especially true if you live with folks who are not upgrading their iPhones right now, but then you upgrade yours now and then there’s just this mess, of which chord is which no one likes a charging cord kerfuffle.
The least we could hope for is nice chords included in the Box. Oh and here’s a little fun history fact for you before the lightning Port. You remember, there was a 30 pin dot. Connector well, Apple, moved to lightning on the iPhone 5 that was introduced on September 12, 2012 and the September 12th birthday of the lightning Port may also be the day. It dies 11 years later on September 12.
2023.. Another big gripe we could see in headlines is how the iPhone will cost more than before. Even while we are in this slowing smartphone market analysts expect that Apple will increase the price of the high-end pro and pro Max models by 100 to 200. More than last year, the regular iPhone 15, it may keep the same price as before, starting at around 800, but it is the Pro Models that would cost more.
We first got a one thousand dollar iPhone in 2017 with the iPhone 10, then that price became the price for the Pro Line and now that entry price to the best iPhone could be bumped up. But what could sting a little more is that the larger Pro the most expensive pro the pro Max is said to have an extra exclusive feature, a better Periscope camera for optical zoom. So if you want the best iPhone, you may need to get the largest size with the largest price tag, even if you never cared for the larger size before Apple analyst, Ming Chi quo says.
The expectation is that consumers will see this as the hot model to get, but Apple’s marketing team may have to call it by a different name. Just to get past all this extra cost Apple insiders, Andrew O’Hara, reported his sources saying that apple is going to call it the iPhone 15 Ultra for the plus size Pro phone. How could you get upset at a price increase on the pro Max when it’s so good? We have to call it the ultra now we’ll have to see if that name change happens, but whatever you call it. The price won’t feel great when you don’t want to miss out on the better camera, but you didn’t care to pay for a larger screen. Here’S another thing to push buttons a new button: rumor has it that the switch for silencing your ring is going away on the Pro Models to be replaced by an action button which could still be used to toggle silent mode on and off. But it could be programmed to do other things.
Well, if I upgrade, I’m gon na have to change my ways, because I always like looking at the little switch to know if it is in silent mode or not, but moving to an action. Button could also be handy to be used as a shortcut for things that you do all the time like turn on the flashlight or start a voice, memo or turn on accessibility features. There will be some muscle memory adjustments needed for a long-term iPhone owners to get used to it, like learning not to press it when you don’t mean to, but let’s hope Apple gives some great examples during the presentation of how this change can make life easier. I know this event is not for the Vision Pro, but I think somehow, criticism of the Vision Pro will make its way into the event from viewers of the stream having different expectations.
I could totally see Apple making some passing mention about the Vision Pro progress. Maybe Tim Cook will drop a little news, nugget about it or maybe mention how it’s going to work with the iPhone 15.. I think Apple has to keep that headset hype going when, in just a few weeks, meta is going to show off the quest 3 at The Meta connect event.
But talking about the Vision Pro at an iPhone event could get people rolling their eyes. There are people who just want to focus on the iPhone and not hear about an expensive headset, and then again, if apple does not mention it at all. Folks could criticize Apple for not updating us on their biggest product launch in years does Apple. Have any motivation to surprise us anymore at these events by looking vulnerable and talking about upcoming products? Apple events. Don’T really feel like true events, it’s all pre-recorded, there’s no more live stage.
Presentations. It’S become one long, product commercial. This is my gripe with the iPhone event there used to be some magic in live stage presentations, because you could feel the energy when it was done in front of a live audience and sure. Maybe it won’t go right all the time, but it was human and authentic. Now, with everything pre-taped and the joke’s all polished and edited foreign we’re losing some of the spark we’re losing the wonderlust Wanderlust is the theme of this year’s event. As you can see on the invitations sent to press, I wonder how Apple can get us to feel that sense of wonder when I don’t see a CEO touch, a new product in front of a live stage, audience anymore, perhaps going back to live, could help sweeten Everything about why people like tuning into Apple events, to begin with for The Wonder of what new tech may change our world next week, we are going through your wish list for the iPhone 15 and new Apple watches.
I am pulling from your comments in my videos, so jump in and leave your thoughts on what you are hoping Apple reveals or tell me what rumors you’re hoping don’t come true, sweet or sour. I read all your comments and I’ll be back on Friday. Thanks for watching .