Hi, this is Wayne again with a topic “Sony Electronics president Mike Fasulo: ‘we’re not after marketshare'”.
Everybody welcome to the verge lounge here at CES. I am joined very excited Mike Fasulo. The president, CEO of sony, electronics, North America, is here with me thanks for joining us, well great to be a lot, so I got ta say you had a pretty quiet set of product announcements yesterday I love Ivan, live audience and he knows like eight years now. It’S one of my favorite CS traditions is to come to the big sunny, show the estuaries a little quieter than normal there.
It’S a TV show where all the tiny think it was quiet at all. Maybe my voice was a little a little quiet. You know everyone’s going to talk about tvs and – and we talked about tv’s last evening and look all I can say about Sony television is and with our 4k upscaling and now with high dynamic range yeah.
Customers should go to the retail shop and visually. Look at comparisons, everyone’s gon na talk about speeds and feeds and technology, but really it’s a bits. Look yourself at the picture and then choose which one you, like best, I’m very confident. You’Ll, judge Sony.
The deviance trees are looking for an upgrade cycle, kick off and we for a minute. It was 3d. That kind of didn’t happen. 4K was here, and now it’s really HDR and, from my perspective, it feels like HDR is the thing that will kick off. The big upgrade cycle is that how are you looking at it? Are you kind of looking at more broadly? Well, I think porque is. What’S kicking off the upgrade cycle, HDR is taking it to it yet another level yeah and you know when you look at at the content and HDR, it’s really how the director intended it and just you know it’s its lifelike so yeah that the cycles in play Now, but next this coming year, 2016 is, can be a great year, your television, okay, so from the pinnacle of visual technology to the future of the paths of audio technology to it.
So i got ta say record players like a theme of the show. We’Ve seen a couple of turntables, you guys just put up this, i would say beautiful turntable, it’s very sleek and designed and it’s kind of a hybrid product right. It’S go, go through it with me. It’S really cool.
So what I thought I, the road is everything about: what’s happening right and innovative, so I thought rather than then carry television, I bring some really need innovative products. You know vinyl LP is, is such a resurgence and it’s what’s so great about it? Is it’s hitting all not only John Rizzo music, but segments of population yeah, lana, yells love it just as much as I love it so with this device. Here it’s a really cool device because it doesn’t number of things one. You can listen to it as a record player in analog stereo and it has capability to rip yeah through DSD in high res audio. So you can actually take it with you on your smartphone on your PC on your tablet and have high res on the go. What do you think is behind this there’s a there’s a boom in vinyl sales con, sir. I was telling me yesterday that Sony Music had to go and find some refurbished vinyl cutting machines, because the demand is so high. What do you think is driving that? It’S one the one time on the ones I were talking about how the television cycle is accelerating, because the content side can be streaming so much more easily and, on the other hand, we’re saying people are buying vinyl records again.
So much of the it’s CES 2016 you’re putting on record player yeah. What’S behind that here? Who would have thought right now? It’S cool! I mean you know the texture of vinyl. It’S different! It’S happening, it’s new, its new, its new I mean so so. I’M proud of its it’s catching on with a huge trend, so any price to release date on this point out really surprising at the show, but this will be shipping this spring to summer yeah.
I think it’s fascinating right. It is such a 2060 interactive and then onto the and then it’s like the crazy stuff. So what is this not so crazy? Well, this one this one! These two are particularly that you’re holding it in your hand, you’re holding an 80 inch projector yeah in your hands, so that’s our ultra short, throw projector and it projects the screen size from 22 inch up to 80 inch yeah, and you can see that it’s portable Yeah, you literally hold it in your hand. Guys can’t see this, but it has this like texture, it’s mean this is a beautiful little device.
It’S I mean it’s Sony, it’s like very well made. It has this beautiful texture on the side built-in battery, it’s long as bad, ah good question: I got to get back to ya now, okay, so what is this for? That’S for either living spaces that you know can’t accept a large screen, television or portability. If you want to project in the office at a meeting, you want to project in different rooms in the house. It or, if you just want to you, know, project content on a wall for artwork or right now, just and so how do you? How do you get content into here? Found you yeah, you get. You get an hdmi, it’s Bluetooth, cool and pricing least eight on this guy he’ll price. So this these two objects right here. This is a projector. This is a light bulb as a Bluetooth speaker – and I love this. This is so cool yeah.
Well talk about this in second, but these are part of the life spice mix, which a few years ago was a bunch of really high-end concept. Products projectors built-in to speak as in like sofas, it was like a whole separate room of dreams. He had like book an appointment at CES to see, and now it’s several years later and where the stuff is in my hands, we’re delivering and it seems like these are kind of Sony’s experiments and what new kinds of consumer electronics to look like yeah, I mean You know we still put a significant amount of resources in R .