Hi, this is Wayne again with a topic “Selling your life as a service”.
I want to talk about bmw, requiring you to pay a subscription to uc. So didn’t we talk about literally this? Yes, but i don’t years ago, i didn’t think we just guessed this, though, like when someone doing it already when someone linked me to this, i was like. Wasn’T this already a thing i don’t think for bmw tesla was doing it yeah what tesla was doing subscriptions for seat warmers uh? Well, i don’t know if it was a subscription, but it was certainly an unlock you guys will have to you guys will have to let us know, but yes, it was absolutely a dlc anyway. The latest version of this nonsense is that in south korea, bmw launched heated seats in their vehicles.
If you pay 18 a month. This joins a host of other subscription features in their connected, drive, store that includes driving assistant, plus high beam, assist and others back in 2019, after bmw tried to put carplay and i believe, android auto, behind a subscription wall in the us for 80 a year. That is or 300 for 20 years they relented and made the feature standard on all new models. What were you going to say? Uh? I was just maybe it was one of the other features because they said they’re, adding it to their their car play whatever thing. So maybe it was some other feature we were talking about, but i was like i was pretty sure we had talked about bmw and subscription stuff for their cars before uh, but yeah i mean we’ve been telling everyone. This is coming for the better part of a decade yeah.
I think this is. This is one of the like, oldest and most prolific, like wancho uh uh prophecies, everything as a service yeah, absolutely your entire life as a service. You will never own anything you’re not going to be allowed to own anything. You will just subscribe to absolutely everything i mean i didn’t even realize this, but when james bought his model 3, it um the the lease terms for tesla. Do not allow you to buy out the lease at the end of the term. It goes back to tesla, presumably to be part of their robo fleet or whatever, meaning that when you lease a tesla, you own, absolutely nothing renting it yeah and and that’s a model that is going to be a thing and the reason that they are not allowing Him to buy it out is so that that car can be used as a car as a service robo taxi, essentially if they ever get their their full self driving figured out. .