Hi, this is Wayne again with a topic “Samsung is BETTING on AI, is it a GIMMICK?!”.
Ai ai ai ai is everywhere these days and every single company is announcing something with AI built-in, but is betting on AI, the right gimmick for Samsung and its Galaxy s24. Let’S discuss the Samsung. Galaxy s24 isn’t official. Yet it’s supposed to be unveiled at unpacked. On January 17, but based on current rumors and leaks and some tidbits, that Samsung has already let go of uh, which you can check out in the video Bo.
We know that AI is supposed to heavily feature in this announcement. As a matter of fact, AI might be the single biggest talking point of the Galaxy s24 series overshadowing any talk of processors and Qualcomm and Snapdragon and exos wars and space zoom and moonshots and whatnot, and I’ve been thinking about whether or not this is the right Move for Samsung far be it for me to judge what a multibillion dollar company should or shouldn’t do. Let’S suppose my opinion matters. I think that Samsung is making a step in the right direction here. Just look at the last Galaxy S, smartphones outside of a few minor improvements here and there they’re pretty much to the same product. The Galaxy s23 looks feels and behaves just like the Galaxy s22, and the s22 is basically a slightly improved version of the Galaxy S21 and that’s not just a Samsung problem. Besides Samsung, a lot of companies are struggling to differentiate year over-year, some Brands like xiaomi Oppo and Vivo, have chosen to move forward with fess Hardware Innovation, While others like Apple and Google, have picked a slightly different approach and focused on the holistic smartphone experience. That means unique Services, useful features and tightened ecosystems Samsung so far has been sitting somewhere in the middle, not really focusing on a software first vision and nor committing to Hardware Innovation and don’t get me wrong.
The company releases amazing products, but the magic over the last couple of years has felt a little. Not there. Ai could be a gimmick, but it can also be the Catalyst that take Samsung out of this very comfy and stable state that it’s in and push it to release amazing and cool features and software Innovations, while also driving its Hardware forward, just think about it.
If you’re going to process some Hardware uh AI requests locally, you need a lot of Headroom and heat Management in order to do that, and that means Hardware. Innovation too, AI also has the potential to completely change the way we interact with our phones. Today’S smartphones, AR really smart, our interactions with them are simple backs and forths. I ask my phone to do something: it does it for me and that’s the end of it. There’S no anticipation, no synthesis, no real understanding of my data, my preferences, my habits and my needs. Everything is siloed into different apps that barely communicate with each other. For example, why don’t I get a warning when I’m trying to book a concert? If I already have a dinner reservation on the same date or why can’t I see the YouTube shorts and the Instagram posts from a restaurant? If, if I’m already browsing it on Google Maps, and why do I need to remember the exact word of an email? If I’m looking for it in my inbox now, I’m not saying the Galaxy s24 will solve all of this, but true AI can in the future a true AI has the potential to make our smartphone experiences really really smart. For now, though, I got to say that I’m fine with AI being a little bit more than a gimmick. It’S a cool addition on top of a single app experience like life, translation of phone calls or bright a photo and video at night and generating wallpapers based on a couple of strings. And I’m fine with that. Because I understand that, when you’re selling phones to millions and millions of people, you just can’t make drastic changes overnight, you can’t release something like the Humane AI pin and tell people that their only way of interacting with their phone right now is via AI. Just like you can’t do something as simple as shipping the Chad GPT app pre-installed on your phone and call that an AI strategy. No, you have to be smart about it and you have to ease those millions of people in by releasing cool and awesome features right.
Where they need them – and it looks like Samsung – is going for this kind of balanced approach, taking a page out of Google’s strategy and implementing AI in a subtle but useful way. Ai will certainly be the biggest talking point of the Galaxy s24 series launch. It’S going to be there on every TV spot and every billboard that we see, but Samsung’s biggest success in my opinion would be. If I completely forgot about AI.
Once I held the phone, if AI becomes a background tool, a means to an end and not the star of the show, this is when I’ll know that it’s no longer a gimmick but a real and Lasting change. What do you think? Let me know in the comments below and don’t forget, to follow Android Authority for all the latest Galaxy s24 news features, reviews and tests over the coming weeks. .