Hi, this is Wayne again with a topic “Monetize the Pause Menu”.
In better news, Roku has filed a patent for a technology that would allow its TVs to detect when you’ve paused a device that’s connected via HDMI such as a game console. So the TV can show you ads. Can you can you we’ve already talked about this? Can you um, can you file a pat we’ve totally talked about this? Can you file a patent um and then can can you like file a patent so that no one can do a thing I mean I guess like? Could you file this patent and be like yeah? We follow this patent because we thought someone might do this and we were like no, it’s really, I shouldn’t say really expensive, but it does cost money and time to file patents and filing defensive patents. On behalf of consumers would probably be a fruitless, Endeavor yeah, given the ease with which large companies can sort of look if they can get around each other’s patents they can get around. Yours is all I have to say about that, and they have a lot more res es to do it.
I wasn’t suggesting this as a thing that we do to be very clear: cool, yeah yeah. No, I do not have unlimited money to do that. It was not the goal at all I donate to that cause. I was trying to make a joke about, like maybe they’re doing this, knowing that they weren’t so like a crowdsourced, A crowdsourced or like crowdfunded organization like a not for-profit that basically preemptively files, patents for terrible ideas that are anti consumer. I still don’t think it would work it’ be funny. Um yeah was that a topic in the do, because we absolutely talked about that last week or a previous week. How did we, oh, I didn’t think we did well whatever in case anyone missed it like. I did in addition to detecting when you’ve paused the patent also suggests methods to identify what was displayed in the frame before you paused, and use that information to show you relevant ads.
I don’t think we had that information. I think we knew that they were doing something with ads and consoles and stuff like that. So so you guys know if this is implemented, you could be using your Roku brand TV as just a display. Okay, you could be completely ignoring roku’s streaming services, software and their smartness and all that stuff, but another device that is plugged into one of the TV’s HDMI ports could be red essentially like what was on it.
You could be watching something intimate, for example, and that could be used to serve you a targeted ad. What would the targeted ad be for if you were watching something intimate on your TV like a dating service? There’S kids watching okay, stop it’d, be something’, be fun to think about, be something and it would be somewhere in between. You know A Hard Solid and a liquid nice thanks. It’S pretty good thanks moving on hot singles in your area, man, so many of the ads.
I get served for that, like the second I hit my mid-30s was like. Do you want to have an affair? It’S like how many times I have to tell you. No, I’m good, thank you, but you might today yeah, but but look how hot the women in your area are. I’M, like those aren’t real I’ve seen I’ve seen the women in my area. No! No, I’m! That’S! That’S just aoke when I travel the pictures of the women in my area are the same. Yes, what does this mean? I’Ve seen the women in my area and they’re, not this person, that’s not to say they don’t seem great good personalities.
You know healthy hair. I nice what what Lin is ones in a woman. It’S very your hair, healthy! It’S extremely important to me. It’S a it’s! Sorry! It’S a it’s! A bob Burger reference! Sorry! We we get along really well, but you just have too many split ends: yeah um! Look! Okay, I need to explain this: it’s a Bob’s Burger’s reference.
Okay, Louise is trying to get um Pockets or no Regular Size Rudy to not have a crush on her and she’s. Like do do you like eating boogers, I eat my boogers all the time and he basically goes. Oh well, the whites of your eyes are bright and your hair’s healthy and your fingernails of or whatever uh. I can’t say that I’m into it, but you keep doing you sister, like it doesn’t matter, .