Hi, this is Wayne again with a topic “How Apple Came Back From The DEAD”.
When you think of the greatest comebacks ever your mind, probably zeroes in on a sports team rallying for a big win or how people once again think it’s okay to wear cutoff shorts or the sudden hype around Disney remakes. But one of the biggest comebacks in tech might just belong to a little company in Cupertino called Apple and even though Apple seems to be everywhere these days pushing on more and more expensive. I stuff that people happily line up to buy the company was actually on the verge of bankruptcy less than 25 years ago. If you remember back to that original Macintosh ad in 1984, it looked like Apple was primed to take the computing world by storm, and while the Mac was indeed a big deal for a while, the PC had caught up by the mid-1990s, as by that time they Were not only just as powerful as Apple’s offerings but often cheaper. You see, Microsoft’s strategy for Windows was to get it on as many cheap commodity. Computers as possible, leading to market domination and Apple, was trying to compete by making slightly better versions of the same thing, which was a losing strategy at one point.
Apple had around a dozen different Mac bottles that weren’t all that different from each other, which really confused both consumers and retailers alike, and as if that weren’t bad enough Apple’s other divisions were losing money as well. For example, the Newton, a PDA that inspired later gadgets, like the Palm Pilot, became a huge albatross around the company’s neck as it manufactured tons of units but sold very few in large part, because its handwriting recognition feature was pretty darn bad. So in 1997, Steve Jobs.
The one-and-only, who had essentially been forced out of Apple over a decade prior, returned and started making wholesale cuts to the company’s bloated product lines. He whittled the Mac lineup down to just two desktops and two laptops, while laying off tons of employees and eliminating failures like the Newton that simply weren’t making money. Jobs also knew that trying to go toe-to-toe with Microsoft, which, by this point effectively controlled the personal computing space, was a terrible idea, so instead he convinced his rival Bill Gates to make a 150 million dollar investment in Apple. In return, Apple made Internet Explorer, such as it was the default browser for Mac and Microsoft, also developed office and other popular software for Apple platforms. To make them more marketable. The next year Apple released the first product that helped jumpstart its turnaround.
The iMac, which you might remember from how it became a fixture in schools across the United States, instead of focusing on making a marginally better boring beige box Apple instead rolled out a computer with clear plastics and bright colors, something that hadn’t been seen much in the Industry beforehand, the iMac marked a clear transition to Apple’s new perspective on design and sex appeal, a philosophy that still guides Apple to this day. Apple introduced the iBook, a laptop with a similar aesthetic in 1999. But a much bigger deal was the 2001 release of the original iPod. While the device had mass appeal by addressing an average consumer need listening to music.
It was also simple to use and design intuitively with its signature click wheel, but what really helped Apple become a dominant force in digital music was iTunes which offered a low-cost but legal way to own music. Itunes was very attractive to big record labels, who were eager to find a way to fend off piracy on services like Napster and suddenly Apple found itself with a huge library of popular music. It could easily sell. It was also around this time that Apple launched the Apple Store, a solution to its poor presence in physical retail, having their own store, gave potential customers a chance to try out Apple products without being exposed to any other competitors. All this propelled Apple to become a mainstay in digital music, but they were still far behind when it came to desktop and laptop computers. So in 2005, Apple transitioned, away from reduced instruction set PowerPC processors to use more powerful Intel, CPUs, giving them more mainstream appeal.
And, as a result, Apple passed Dells market cap, the very next year by 2007 Apple, was once again in a powerful position in the marketplace. The perfect time to release the original iPhone. Although it wasn’t the first smartphone Apple market of the iPhone as a true do device which competitors like the blackberry, simply weren’t, designed to be after the App Store’s rollout the next year, which gave the iPhone and later the iPad tons of flexibility for the average user Apple became one of the world’s strongest brands, once Tim Cook took over as CEO, he solidified Apple’s position as a luxury brand in the minds of the public hiring the CEOs of both Burberry and Yves saint-laurent moves that really speak to just how far Apple has come. Since its turn around becoming the world’s first trillion-dollar company in 2018, but I will say that I don’t think I’d want to spend half my paycheck on an iPhone in Burberry.
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