Hi, this is Wayne again with a topic “Elon Musk Rigged Mr Beast’s X Video Test”.
Okay, our last big topic for the week Twitter pumps. Mr Beast, video. This is kind of hilarious who didn’t see this coming. Mr Beast recently uploaded a video to Twitter in order to test how many views and how much revenue it could get on the platform.
It seems that Twitter, being the you know, totally um, Fair platform that it is you know, Town, Square, Etc, decided to put a f on the scale. Mr BEAST’s video was heavily promoted by official Twitter accounts by Elon Musk himself and by Twitter’s advertising platform. As an unlabeled ad, very cool uh, many Twitter users complained that the video was absolutely everywhere and that they would sometimes see it again and again, while they were scrolling uh. It was only obvious that the post was classified as an ad if the user clicked on a drop down men menu, and you can actually see this down below report ad. Why this ad uh, Mr Beast, made around a quar million dollar from this video which he has already allocated to prizes in a giveaway. I believe he actually announced the winners of the of the giveaway. Today he gave 10 random followers on Twitter $ 225,000, each um.
So our discussion question is: what is the point of this? They gave Mr Beast a big hunk of cash that they know is not representative of typical revenue for a video on the site. I think they were hoping to get away with it if Jimmy’s future content doesn’t perform the same way that this one did he’s not going to keep uploading. If other creators see you singling out Jimmy and then don’t achieve similar results, they’re not going to keep uploading yeah yeah, my assumption is they uh were hoping. They wouldn’t notice.
Look with all of that said if Twitter configure this out, if they can be a viable video platform. With actual you know, Evergreen content discoverability, because that’s what YouTube does yeah? That’S what YouTube does well that Twitter sucks at pretty much everyone sucks at hey, uh, I’m I’m kind of a video creator like are we sorry, I’m sorry we’re talking incremental views like like bigger audience. Okay sign me up. There is no competing VOD platform, but so if there was a competing VOD platform that would be good for everyone.
I hate Twitter. I I am on extensively on record very much disliking Twitter, oh yeah, and it has nothing to do with the chief twit right now. It doesn’t actually, you hated always hated Twitter, but if there was a competing VA platform that was viable. Yes, that would be good for everyone, but it would have to actually be competing, which has been the problem every time y.
So like good lucks, all right. Good luck. Everybody Netflix! That’S not yeah! That’S very different thing: yeah uh, we’re talking user generated content; .