Hi, this is Wayne again with a topic “E3 Deserved To Die”.
E3 is canceled for 2023 and perhaps forever E3 has been canceled again this year it hasn’t been held since 2021 and its organizers refused to answer whether it will return in 2024, either even prior to the pandemic. Many large gaming companies were holding their own separate events before or after E3, starting with Nintendo in 2011, leading to a slow drain on e3’s industry Cachet. The benefit of these separate events was that they allowed companies an exclusive stage to present carefully choreographed content, rather than sharing the spotlight and potentially embarrassing themselves with an unscripted moment. It likewise allowed many Professionals in the industry to meet face to face and for reviewers to get an early, Hands-On preview with new hardware.
Sony, Nintendo and Microsoft had all officially declined attendance at the 2023 E3. Well before the cancellation last month, Ubisoft promised to attend E3. If it happened before canceling earlier this week, discussion question: how much of a loss is this and what, if anything, will replace E3 have you been? I never went we as a company attended once, but I believe that was you yeah. Was it once or was it more than once one time and I was asked if we should go again, and I said no uh, this might be throwing some fire, but what a like useless show. I don’t want to be that guy, I’m sorry, but attending that show. I love this type of stuff.
It’S like literally one of my favorite things to do is go to shows. We were not known in the gaming space at that time, so we got to do nothing because all of the cool stuff is like behind doors or it’s in a gigantic conference room with tons of cameras anyways, because it’s like Xbox announcing something which people are just Going to watch the stream anyways, I love these types of shows, but functionally there’s a reason why these companies are stepping out exactly like what you just said. Nintendo directs get huge attendance and coverage.
Yep people watch those religiously like they’re, they’re crazy about them. The amount of people that are going to be able to walk through the Nintendo booth at E3 is not that high and if Nintendo has something like really crazy to show off. That’S like borderline unannounced and like they have one prototype they’re, not going to put it on the floor, they’re going to put it behind closed doors, anyways yeah.
So it’s just like the future of these types of events are the gamescoms and paxes of the world because they’re community events yeah, but the industry events. Here, I don’t I’m not surprised E3 didn’t happen. I will be extremely unsurprised if it happens again and I’m sure I just pissed a bunch of people off by saying the stuff I just said, but like back when we went to it, I was already thinking like wow, I’m stunned. This exists. You see it happening to uh CES even and CES is more physical, stuff yeah than E3, and people are still doing their own events or just not going and doing like web announcements of their own things. I’Ve got some people talking about how it was good for developers but yeah pretty weak for users yeah.
But that’s that’s not, then it’s a different show at that point: yeah, that’s fair! Make it like E3 Dev or something sure like Pax has a. I don’t remember exactly what it’s called, but Pax has like a mini developer conference that usually happens before the main show of Pac starts, and that can make sense. But it’s this, like E3, is set up as this huge Public Announcement stage. Basically – and it’s it’s not that good at that anymore, so but yeah it could, it could absolutely be this like developer event, tons of those exist. Yes, of course it could do that, but it’s not set up that way. I think it is very TV era and we’re we’re pretty out of that now so yeah, I’m not surprised. .