Hi, this is Wayne again with a topic “DiResta: Package Design”.
I’M going to walk you through the steps of how i make a sample package from time to time. I’M asked to do package construction design for my clients and in some of the products that i make over the years in my toy business days, and i start out with illustrator right here, i’m laying out that’s the footprint of the package right there and now that’s The wall, and so there are the four walls in the bottom. I rearrange them once. I know exactly what i want, but those are the shapes and pieces that i’m going to definitely need how they’re arranged in relationship to one another defines my dye line and that’s what i’m laying out now is my die line and those are my flaps, those smaller Ones that i’m working with now the flaps and the tabs are what keep the box sturdy. When you have a tuck top, it has to land against those folding tabs.
Otherwise the lid will just continue to go inside the box. Now i define my shape or my dye line, and i’ve made some colors, i’m just putting on some simple graphics, really, just as an example – and i made what’s called a fifth panel and the package is going to have a a cross sell card up above it And you’ll see that in a minute it’s where my name is right now in the bottom portion of the screen. This is a window, i’m making a package for the pumpkins that i made in my last video. It’S just an example, and this is going to be the cutout window.
Those stars would be cross-sell more branding and right now, i’m just putting on some graphics. I just wanted to show the relationship of each one of the panels to one another when the package is opened and laid out. This is a really important process to to know and understand, as as any graphic designer should any young graphic designer should learn this. It’S one of the most important things you’ll probably be challenged with most often as a young graphic designer is package design. Now i went to fedex kinkos and i had the packages printed in real size. You could see. I also had an insert printed, which is just a simple layout, that i also made in illustrator.
I’M mounting this lithograph for this printout with spray glue to a chipboard, or in this case i’m using an e-flute which is a corrugated board but very thin. And i got both printouts on one piece of board there. That’S that thin e-flute, i’m using and i’m using a ruler to cut all my straights. I try and economize my movement around the ruler, try and get all the straight cuts in line. It also helps make for a straight package if you make all those inline cuts at the same time and always cross your razor cuts, it allows the material to pull away. You don’t want to tear it away. It makes for a sloppy package.
So all those inside exacto cuts have little crossed edges right where they cross the material falls apart and i’m transferring my fold lines from the front of my graphic to the back of the package. With my razor there pre-folding everything and i’m burnishing my fold lines using the back of the exacto knife. You could notice there i’m holding it and using the the tightening knob on the back of my exacto knife and what you do is you just crush the fibers and the paper will fold on those little fibers that you’ve influenced i’m just using tape to reinforce the Box and i’m using my exacto knife like a little jigsaw to cut out that circle works best for me and now i’m just test fitting the product in this case i’m just using the pumpkins as a sample product – and this is an insert. Some inserts are on heavier board in this case, i’m using an insert simply for color again, i’m using the back of the knife to burnish those fold lines to influence them and there it goes, and it’s just for color, sometimes you’ll see a product vacuum formed to That insert card or zip tied a lot of a lot of toy packages have the product zip side to that inside package, and now this one, i’m freestyling, i’m just using no ruler just to show you that it is possible, but it it is very important to To do all your fold lines with a ruler, i’ll transfer, all those marks from one side to the other, with an exacto there and then, when i flip it over, i use the ruler and the back of the exacto knife to put all my fold lines in Place or to burnish my fault lines right here and again, all lines that are in line should all be cut or pre-bent. At the same time, just makes your package look more square and sturdy in the toy business. I made a lot of prototype packages. We had a pre-sell product in handmade packages to retail outlets. They didn’t get to keep them and sell them, but they wanted to see what the product was going to look like.
So it was important to get good at this, and this is the insert for that. Second package: this is a very important skill to have at your disposal, because if you wanted to present even just a simple gift to a friend, you could make a your own package. But more importantly, if you’re going to try and pre-sell something to a client, you could design your own box and there i’m just showing you a little bit of it up close and there you go sample packaging handmade.
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