Hi, this is Wayne again with a topic “Apple’s Sports Drama Gets Messi”.
There is some great drama right now on Apple TV plus, but I’m not talking about a TV show. The drama is around apple and sports. All the spectacle intention is around Major League Soccer and college football and maybe ESPN. There is a lot of Buzz about. What’S going on with how Apple’s getting the streaming rights to various Sports content, Apple’s gamble on Major League Soccer seems to be paying off big time, but not every sports team is a fan of having Apple at their games as one more perk to sell another streaming Service to subscribers this week, we’re going to review Apple’s, big wins and losses for Sports Broadcast rights and all the latest rumors of what could be Apple’s next play to make Apple TV plus a major sports streamer, I’m Bridget Carey – and this is one more thing – streaming Networks always have a hot show or two that pulls people in to subscribe, but what’s pulling folks into Apple TV plus, there’s been Ted lasso and Severance, certainly apple is throwing a lot of cash right now at Foundation, Forbes says the production looks like the most expensive Show on TV, but the thing that could be pulling in the biggest subscriber numbers for Apple right now, isn’t anything from Hollywood. It’S soccer last year, Apple made a deal to be the only place you can stream all of the MLS games for the next 10 years. It’S a deal reportedly costing Apple 2.5 billion dollars, but come on Bridget.
I can hear you now you’re saying: Americans don’t really watch a lot of soccer right. I would like to introduce in the world you [ Applause. ] know it just so happens that Global soccer, Superstar Messi just joined Major League Soccer moving to South Florida to play on the inter-miami team. He led Argentina to the World Cup title last year, he’s pretty much soccer royalty and if you need someone to get people interested in tuning into MLS games yeah, this is the guy you get but, of course, to watch him. You’Re gon na need Apple’s MLS season pass, subscription prices have been reduced to 13 a month or that’s about forty dollars for the rest of the year, a special price. So you don’t miss out on the messy apple, as reported pitched in payment to entice Messi to move him to Miami ESPN says the Soccer Star is getting a cut of revenue from new subscribers to Apple TV’s.
Mls season pass and it seems he’s doing the job during Apple’s last quarterly earnings call. Ceo Tim Cook said quote: we are beating our expectations in terms of subscribers and the fact that Messi went to intermiami helped us out there a bit so we’re very excited about it. Apple, TV plus, isn’t the only place you can see messy play Fox and Univision.
Also have the rights to play a few games on broadcast TV Apple. Just has all the games it’ll be interesting to see how this plays out for Apple’s sports streaming and if it convinces other sports leagues, then streaming live. Sports is the future, especially at a time where we are seeing some Regional Sports Network struggle financially.
But it’s not all sunshine and rainbows front office Sports reports that some advertisers are having a hard time, knowing how well their ad campaigns are performing because it’s hard to get data on streaming compared to the metrics of measuring with traditional Nielsen TV ratings. The love of traditional broadcast also has put a bit of a damper on Apple’s recent attempt to woo over some college football teams to the streaming side. The Pac-12 college football conference has been through a lot of drama recently. Has there have been several schools leaving the conference? Now? Let’S just say I am a tech news show.
So if you want more on that, you should stream a sports news show, but I can tell you one of the issues around schools leaving had to do with the inability of the Pac-12 to come up with a lucrative meteorite steal, because schools get paid for each Broadcast Apple reportedly made an offer to be the streamer for Pac-12 games, but it wasn’t enticing enough that athletic reported that the Apple deal was 23 million dollars per school and apparently underwhelming and yet the Athletics says Apple also had incentives tied to how many subscribers signed Up for a Pac-12 package, it’s like the MLS season pass as ESPN reports. The University of Washington’s president said it would leave the Pac-12 not just because of money, but that quote: this was about National visibility, for our players being on linear TV, so they can be seen so they can have National exposure yeah the athletic reported there were no Guarantees, if Apple, could simulcast certain games on broadcast TV like how Fox gets some soccer games, so those conference games may not have gotten as many eyeballs ESPN has 75 million subscribers and it’s hard to think that Apple could get that many people to buy a Pac-12 Package, even before the recent Exodus of schools speaking of broadcast, let’s turn our attention to ESPN every month, or so it seems another article pops up online about how Apple may buy Disney, and that is a bit wild to say that Apple would even want such a Giant company with theme parks and all rather the latest speculation is that Disney might sell a piece of itself to Apple or just partner with apple, to give it a boost of content. Disney CEO Bob Iger told CNBC in July that he is open to finding a strategic partner for ESPN sure Disney could make a deal with anyone right, but Disney and apple have a long history and we just saw Iger at Apple’s.
Wwdc saying Disney. Content is being made for the Apple Vision Pro headset and sports was teased to be included in that the demo videos went so far as to feature ESPN content on Vision. Pro Apple doesn’t need to buy a studio, but perhaps it would really change the streaming game if it suddenly got a lot more content.
What we will have to see is how all of this influences the next big sports ball deals in all eyes are on basketball. The National Basketball Association will need to make new broadcast and streaming deals for 2025.. What happens now may determine what rights Apple will shoot for next? Has Sports influenced your streaming share your thoughts, your wishes, your desires for sports streaming in the comments below, and I will catch you next week because, like every week, There’s always one more thing to talk about with Apple .