Hi, this is Wayne again with a topic “Apple’s 2022 products are even CRAZIER than you think.”.
Okay, Apple’s March event has just finished and it is genuinely one of the most insane launch events. I’Ve ever watched – and I think it’s gon na – have a significant impact on the entire future of tech. So here’s everything they announced from the lame to the team to changing the game. So the very first thing that they kick things off with was two new iPhone. Colors we’ve got a bold green for the iPhone 13 and an Alpine green for the iPhone 13 Pro Apple’s falling into a bit of a rhythm with this releasing a whole bunch of safe colors at launch.
But then, as soon as that, new iPhone stops feeling like a new iPhone, dropping a much Bolder color to reinvigorate interest. They kind of need to do this, like the whole way that Apple operates the way they never put their products on sale. The way they release their next generation of phones at almost the same price as the previous gen means that the closer you get to the next iPhone, the more that the current generation plummets and sales, because people are waiting for it. The more you get people who are just unsure whether to pay full price for what is essentially half a generation old Tech or to wait for the latest, and these new colors are basically Apple’s way of saying. Look: here’s your reward for waiting now’s a great time to still buy an iPhone 13.. Fundamentally it just. It increases their profits because you’ve got to remember that the production of a smartphone gets cheaper over the course of that smartphone’s lifetime, as the cost of components fall and the economies of scale rise and so Apple would. Rather, you buy an iPhone 13 for full price.
Now than an iPhone 14 in September, but it’s not just new colors. There is also a new iPhone. The iPhone SE and it’s kind of weird see apple already released an iPhone SE in 2020..
It was this 399 entry level iPhone. That was built to be a really powerful net to reel in the more budget, conscious consumers into Apple’s ecosystem, and so this time around they’ve, basically taken that same phone bumped, the price up to 429 and refreshed it. They swapped out the chipset from Apple’s a13 to Apple’s a15, which alone should give it about 40 to 50, more performance, they’ve, upgraded, the glass control action, they’ve added in 5G they’ve also apparently improved battery efficiency, and I can’t State how much this needed to happen in A world of smartphones that lasts six to eight hours of screen on time.
The fact that their last iphone SE barely hit four was a major cause for concern, and so, if you are considering this phone, I would strongly recommend you just hang on and wait to see how much they’ve actually improved that battery life. By also, though this is not a great screen, you might remember this Poco X4 Pro that I tested recently that phone is around 280 and for that this display is huge. It has a high refresh rate and it has deep blacks and great contrast. The 430 iPhone SE screen is a tiny LCD panel with enormous borders and probably not great viewing angles either for a product, that’s so geared towards the mass Market. It. It does feel weirdly imbalanced, like with the a15 chip you’re, getting the kind of performance that beats out Samsung’s brand new 1100 Galaxy Tab S8 Ultra, but other aspects of the phone are right out of 2017.
But that’s not even the weirdest part of it see Apple’s made a significant Improvement to this phone right, but they’ve done it in such a way that unless you specifically watch this event, you probably wouldn’t know the new iPhone. Se has the same body as the last one, the same design, the same colors, which would have been really easy to change. It even has the same name. We know Apple. We know that Apple likes to change things up, to make it clear which one’s the latest model, or, at the very least, add a new color but nope, nothing externally new. Why would they bother silently making the phone more expensive to produce? My theory is, this: apple: wants you to buy the iPhone 13s, not my most groundbreaking bit of detective work. Obviously, the higher end, the iPhone you buy, the more profit Apple makes for that purchase, and so the last thing that Apple would want is to make a cheaper phone that pulled you away from that. Hence why they’ve made this as unglamorous as possible, but at the same time, the reason that they’re still making sure that it’s up to date in terms of tech, is that, if you’re not going to stretch to a full price to iPhone 13 Apple would still rather Have you in the Apple ecosystem and buying Apple Services than letting you go by a xiaomi, and so they still need to have a budget competitive 5G offering? And if you are enjoying this video, then a sub to the channel would be idyllic and would also enter you into the largest tech people in history rules below, but now is where things start getting serious iPad. Now, I’m going to be honest with you apple is usually pretty good at keeping their products simple, but their iPad lineup is very intimidating to navigate it’s not like the iPhones, where you have the mini the normal size, one and then right at the top.
The pros with iPads, you have the normal sized iPad at the bottom, then above. That is the mini, which is a premium iPad. That’S small, the iPad Air, which is a premium iPad, that’s normal size, but focused on being thin and then the iPad Pro, which is the premium iPad with extra power user features, and on top of that, some of these iPads support the apple pencil. Others, don’t some of them support Apple’s magic keyboard, some, don’t I haven’t browsing their site earlier, and every single one of their current iPads is actually a different generation. There’S thought to be a better labeling system like couldn’t you just label them by the year? They were last updated in anyways. The new iPad that we just got is an update to the iPad Air and it’s somehow managed to be both a simple, safe refresh, but at the same time, kind of unbelievable see the way that Apple tends to update their iPads. Is that they start with the iPad Pro, because, obviously Pro is one of the latest features early and then over the course of the next year.
They update the rest of their lineup to keep parity with it, so in 2021, Apple upgraded. Their iPad Pros to come with their own custom, built laptop class M1 chipset, which is about 50 more powerful than the a15 that sits in their iPhone 13s. And now, almost a year later, they’ve just brought that same M1 chipset to the iPad Air alongside a few new software features, send a faster USBC Port. So on one hand, M1 is like one and a half years old.
Now this is in no way revolutionary, but on the other hand, this upgrade has brought the price of an M1 power tablet way down from 800 to 599 and that’s pretty nuts ow. The only potential catch is that well, there is a 64 gigabyte base model and a 256 gig top-end model. There is no middle option, presumably to push you towards the 729 256 gigabyte one. But now it’s time to talk about the truly shocking stuff, because while they were on the subject of their M1 chips, Apple also just announced M1 Ultra and when I saw the specs of this thing, I came this close to spitting out my drink.
So in November 2020 Apple announced that they were going to start to Pivot, away from using Intel chips to power, the machines to using Apple’s own chips, starting with the M1 – and there are some obvious reasons for this. It gives Apple control over how much improvement they want to make each year yet massively increases their profit margins by removing Intel as the middleman, but the biggest Improvement that you notice as a consumer is the ridiculous level of efficiency. This MacBook right here is the first MacBook I’ve owned, that’s powered by an apple chip, and it is the best tech purchase I have made in the last three years.
The machine is completely silent. It has literally zero hiccups five times the battery life of my Intel based MacBook, thanks to the m1s being based off super efficient mobile phone processors, and it edits multiple layers of 4K video with less lag than my five times more expensive. Full fat Intel based Mac. Pro so with all that said, Apple has just released the most super top version of this M1 chip. In 2020 we had the original M1. In 2021. We saw the M1 Pro with two times the performance of that and the M1 Max with 3.5 times.
The performance of that, but now in 2022 we have M1 Ultra while Apple has effectively done here, is built a system such that you can attach two of these M1 Max chips together in such a way that they’re saying there are no efficiency reductions and you get A straight up doubling of the CPU performance and the GPU performance, so compared to the original M1. They are saying that this is eight times faster and at the same time, because it’s originated from a mobile chip, 65 more power efficient than an equivalent desktop cluster and the first machine to show the whole thing off Mac Studio. Basically, a Mac Mini but like well thick. This thing is going to have up to 120 gigabytes of RAM and 8 terabytes SSD. This will be the most powerful Apple silicon powered machine ever and based on my experience of Apple silicon. I think that for Apple’s first party optimized apps, it is going to absolutely fly and before I caveat it, I do need to stress just like how impressive this machine is. We’Re talking something the size of a salad bowl. It fits underneath your display.
It’S almost completely silent, and yet it is cranking out enough performance to power, four of Apple’s highest end 6K displays and a 4K TV on top of it. This thing can run 18 streams of 8K prores video at the same time, they’re saying that the graphics on this thing are as powerful as the most powerful GPU that you can get on the market while using a third of the power, and probably these stats. That best summarizes how much of a leap forward this is is the fact that the fully specked version of this tiny little micro PC at eight thousand dollars is eighty percent faster than the highest end. 50 thousand dollar 28 core Intel, Xeon Mac Pro okay, deep breath.
There are two things that I think you should bear in mind, though one is that Apple didn’t specify where these performance numbers came from. So whilst they are usually pretty bang on with their estimates, I would imagine that they’ve done most of their testing using Apple’s own first party apps, which are properly optimized to make the most of their M1 chips like Final Cut Pro, for example. But in my experience, while these first party apps do perform staggeringly well with Apple’s own chips, it’s the third party apps, like the entire Adobe editing Suite, spent a whole load of games that don’t perform so optimally. And the second thing is it’s not really a caveat, but it’s more of a reminder that this new lineup Apple’s creating the studio set of products is not their top tier lineup like, even though they are comparing themselves to big fat desktops.
The way to think about Apple’s Mac Studio is really as the mid-range part of their future lineup, because the fact that they’ve managed to build this ability to be able to just chain apple chips together, like their pieces of Lego, makes me pretty sure that when we Do see the pro versions of this line up later this year that they will completely dwarf even this one. So, if you’re not in any hurry – and you do want the best of the best – I would still hang on and to go with this to fit this mid-range Studio lineup. There is also a new screen in the same way that this Mac Studio will fit below their Mac Pro. This studio display fits below their current top tier Pro display xdr, but really well thought out product instead of being five thousand dollars, it’s 15.99. The stand is built in this time, instead of costing an extra thousand plus, it has a built-in webcam, unlike the pro display and apparently Apple’s best set of speakers ever to cover the screen, the only caveats being that it’s smaller it’s not as bright and its 5K Resolution instead of 6K, but it’s still a high-end spec, and I could totally see this thing becoming the easy to recommend compromise screen that I would recommend to people who love to use everything Apple to enter this ridiculously big giveaway that I’ve launched with Marquez from mpbhd Rules are in the description below my name is Aaron. This is the boss. .