Hi, this is Wayne again with a topic “Apple Is Ripe for a Midlife Crisis”.
Silicon Valley is having some sort of mid-life identity crisis. Long established Tech Giants are changing names and changing logos, and it all just feels kind of sad as companies desperately Claw at this idea that they’re part of something new and fresh, even to the point of changing the focus of their products. Starting today, our company is now meta a-i-s-a-i-a-i-e-i-e-i-e-i-e-i. It uses AI all right, Elon Musk, rebranding Twitter to X this morning. He says no more birds, Sarah, it’s a bit dramatic and it makes things feel unstable in the tech space right now.
But there is one company that tends to stay out of drama Apple. It’S buttoned up approach to Tech. Announcements keeps firm control over messaging. Everything is strategic.
It’S focused on Hardware, nothing too shocking right, introducing Apple Vision Pro there is a situation Brewing right now. That gives me worry. It gives me a little pause that we could lose our predictable apple right when we need it. Most developers are now applying for Early Access to Vision. Pro headsets and apple needs to incentivize companies to make flashy experiences to get attention and make it worth the investment. So it doesn’t look like a flop, no pressure right and add to that.
The news that Apple has created its own version of chat, GPT, AI folks. We could be entering the wild Apple era, but we don’t need one more tech company falling prey to The Lure of looking like they’re doing something trendy and wild, because they want to look cool. We need Tim Cook and apple to just be the normal one. Please I’m Bridget Carey, and this is one more thing. Let’S begin with Apple’s newest Star the Apple Vision, Pro headset, the only way to really know how to program for a new device like that is to use the device so Apple’s going to pass out Vision Pro head says to developers before anyone else can buy one. This week week, developers could apply to get a Vision Pro headset loaner as part of the developer kit.
Of course, this is not too surprising. Companies need to make sure their apps will behave on it correctly, but not everyone who applies will get a temporary loaner of this 3 500 face. Computer Apple decides who gets one based on what else you’ve done as an apple developer, and if you agree to the terms and conditions conditions like confidentiality Reports say, the device will likely require that it remains at the address it was shipped to it can’t be used In public and it must be locked away in a hard case when it’s not in use no talking about it on social media, no family, no friends touching it sure, Jan no one’s going to show their friends until it comes out next year. Right, yeah apple does have to let go of some control to get people to build for it, and I imagine we’re going to be hearing more leaks and opinions about the headset as developer kits start to go out.
Bloomberg’S Mark German recently reported that developers may not be flocking to it. They may not rush to make app sport right away, especially when you look at how it’s expensive for consumers, and they don’t know if it’s worth their time. Not every Apple product has a special app. The Apple Watch, app store, isn’t as popular as the iPhone Twitter, Facebook Uber. These are just a few of the apps that are no longer on the Apple watch as it turns out. There may be a number of apps because of iPad apps.
You see iPad developers, don’t have to do much to put their app on the Vision Pro they can run their apps unmodified, but that is not a creative, unique experience that Apple needs to sell this thing. If there are not enough, creative apps Apple may feel some pressure to do things it may not normally do Apple may need to reactivate the reality. Distortion field convince in the world that it’s really cool to want. This thing that you can have a better life with it, maybe Vision Pro is the future of all Computing.
Maybe it’s the most important Apple product ever I’m curious. If Apple will put so much attention on the Vision Pro that the company loses track of what consumers really want, or if Apple will have patience, even if they lose some control by having devices out in the world early the Apple Vision Pro is an exciting time. In Tech, but you don’t always want exciting in Tech, Elon Musk thinks he is exciting. He’S changing all of Twitter to become some x.com payment super app all because of some Obsession he has with the letter X and syncing the company’s future.
We saw Mark Zuckerberg, pivot, Facebook so hard toward the metaverse that he changed, the company’s name, the logo and the mission you haven’t heard a lot of metaverse talk from them. Lately, Apple wouldn’t get that bad, but even a giant like Google has been acting very strange. Lately, when it was time to announce new Google pixel phones, the company World, more on AI than the actual Hardware it was presenting, Google execs were trying so hard to impress the world that it was still interesting that AI was mentioned 143 times in a two-hour presentation. Because you know they’re hip with the AI, now Apple, a company that makes money off Hardware where privacy is a selling point, didn’t have to say AI once in its June developers conference. And yet it is reported that Apple has created its own AI chatbot. According to Bloomberg, Apple created its own generative language, AI tool that could be similar to chat GPT.
Some apple Engineers are said to be calling it Apple, GPT, and the report goes on to say that the company does not have a clear strategy yet for releasing this technology to Consumers yeah, they probably don’t have a clear strategy, because their business strategy is not chat. Bots, that’s not why we buy Apple products. Apple doesn’t need to help. You create essays with fact errors that rip information from other sources.
We don’t need faked photos and video. We we need tools to help us sort through the truths we need tools. We can trust big Tech. Jumping on AI lately is midlife crisis, Dad buying a big boat, a boat. Isn’T your thing, dad Tim Cook said during a May conference. Call that AI has a number of issues that need to be sorted yeah they do and apple can afford to sit back and sort those out. So, let’s hope it’s not in a rush to throw it in its customer spaces to look trendy, although it doesn’t give me much hope when I read Bloomberg. Also reporting in that same story, that apple is quote aiming to make a significant AI related announcement next year. Ai generally isn’t new, it’s used in Apple products.
Before we hear it often called machine learning, that’s no secret. These types of smarts are in Fall. Detection.
It’S in Crash detection, AI, is in personal voice. It can replicate the way you sound for people who are losing the ability to talk. I did a whole video about that, but how congenerative AI, like a chat, GPT, make an iPhone better make a Macbook experience better because we don’t need whiz-bang new. For the sake of, we need reliable, Samsung revealed new Galaxy devices this week, including the z-fold 5, the z-flip 5 and a new Galaxy watch 6 classic, and it bothered me that the big takeaway from a lot of people was oh Samsung, didn’t wow us with anything. Snazzy, it was nothing exciting we’re in trouble if it’s always exciting, exciting means new untested Concepts are coming at you.
Companies take risk, but we need to do big change in smart, thoughtful ways in an unstable world where everything is changing around us, a company that does not change drastically is the one you can trust. Let’S open all of this experimentation Apple remembers, the iPhone is the most important device in our life, and we just want that working. Well.
Tech companies don’t need to x out everything. We know in an attempt to look cool, share your thoughts in the comments and, yes, I do read them. I love hearing from you last week. I am glad I was not alone and thinking Apple’s music app was hard to navigate and find friends.
I got to add a few of you so yes, now I have friends in my Apple music, app, maybe Apple will use its AI to fix Apple music or what should Apple use its AI to fix next, besides Siri, of course, thanks for watching catch you next Week, .