Hi, this is Wayne again with a topic “Apple, please! I want THIS – Samsung Display at CES”.
This may not be the augmented reality headset that everyone’s talking about right now, but hidden away at the Samsung display Booth is a Showcase from the recently acquired. Imagine that absolutely blew my mind Apple. I don’t ask you for much, but can you please use this Tech in your upcoming AR VR headsets like check this out inside this black box? Is a micro OLED display that’s so bright? They warned me not to look at it for more than a second or two at a time they claim that it reaches a bright of 10,000 nits, and I got to tell you guys. I believe them like it’s physically painful, to look at, which raises a big question. Why would anybody want a display? That’S so bright, it’s painful to look at a few reasons, actually in a head-mounted display application, which is what these are for. You lose a ton of the brightness to the lens that stretches the display to fill your field of view. Also, certain applications like 3D can cause a lot of Light Lost and a big one is low persistence. Okay, when you’re moving your head around when there’s a fast moving object going by, you can achieve really great motion: Clarity by strobing the Light which means anytime. It’S not shining you’re, losing some of that potential brightness at pixel densities of up to 2600 pixels per inch. These things are like having a movie theater that you can stick your eye into, but that wasn’t enough for Imagine that’s where these guys come in, instead of using a traditional printed on motherg glass approach to OLED manufacturing like we see in laptop or tablets, they are Using a silicon deposition method of manufacturing the displays, so what they’re doing is they’re taking a super fine mask like this and they’re building up these displays sub pixel by sub pixel. Just like you would a microprocessor, and this has a couple of key advantages.
First is the pixel density 3500 pixels per inch, that is absolutely wild. They’Ve got a demo chip here that they’ve got a 7x magnification thing sitting on and you can’t even begin to see anything resembling an individual pixel we’re talking one micron between each one, no screen door effect and the other big one is power. Consumption they’re claiming that these will be able to run at something like, I think, it’s a f, 1 1, the power consumption of the more traditional manufacturing method. Now I think you can see already that this is far from mass production.
This is a mere 200 mm. Wafer, when the big kids are using 300 mm wafer, but my belief is that as they scale this up, given what we know about silicon manufacturing, we could expect not only the advantages we just discussed, but also the economies of scale. So uh, hey Apple, if you’re watching, would love to see this in a Future Vision. Pro headset Vision, Pro 2, perhaps oh, also love to see what we’re going to see in future laptops after this message from our sponsor, thanks to be quiet for sponsoring our 2024 CES coverage.
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Your brain into perceiving more color with a lower power budget. Now here we have an LCD display and an OLED display something we’ve had to do for a long time with LCD displays is crank up the brightness to make something appear more green, but with new OLED technology from Samsung display, they can provide higher color saturation so That green is actually more green, like have you ever looked at like a flower before it’s not brighter, but they can have specific, very deep, blue or red Hues that you just can’t see on a display when we measure our LCD display. We see that it’s pulling around the 300nits region, but we go to our Ola display and we’re getting around 270 nits so about a 10 % reduction in overall luminance, but to the human eye. It appears to be a little bit brighter. Now, there’s a couple of caveat: we can see that the color temperatures aren’t perfectly lined up. These are two different display Technologies: they’re not going to be a one toone comparison, but in theory, if you can get a 10 % power savings just from going to OLED.
That’S going to have help your battery life a huge amount, but what else is really cool is over. Here is their color technology. This is the color trickery that I was talking about here. We have what they’re calling intelligent color technology. So here we have two displays, but one of them is using about 10 %. Less power to save even more energy Samsung display is employing a couple of cool techniques on this side, they’re using Advanced Edge, luminance profile, plus intelligent color technology.
What the heck does that mean? Basically, what they’re doing is that they’re dimming the very edges of the display to reduce the amount of overall power that your back light’s using, and it’s really really subtle. You can see it when we change it side by side here. We’Re going to 5 % a 10 % reduction 15. 20.
If you take a close look, you can see right around the edges that that’s actually changing, but it’s really not affecting the main content of the image where you’re going to be putting the stuff you’re. Looking at and even right now, I don’t really mind the vignetting, especially when you’re supposedly getting 34 % power saving whatever that means Samsung display. So what’s holding apple back from switching to OLED laptops. Well, one thing is that Apple sells a ton of laptops and you can’t get that many displays from the current motherg glass you see, every single display is cut from a big, huge sheet of glass.
This is how big their motherg glass is today and in 2025. This is how big it’s going to be, which means they’re going to be able to make a ton more displays, but hey Samsung display got to steal from Apple too look Dynamic. Island moving over to things Apple should borrow from Samsung display a big Focus for them. This year was the durability of their foldable screens, and while I have had some personal bad experiences with them, my zold 3 has the micro cracks down the middle. It’S clear that they’ve been hard hard at work on new form factors that take better advantage of some of their new advancements like this one that is foldable and slidable, and this laptop that can just you know casually go from like basically per storable to having a Pretty decent Siz display, okay, realistically Apple’s not going to make a MacBook with screens on the top and bottom like this, but this is something we’d be very likely to see they’re showing off an OLED display with a peak brightness of 3,000 knits this year. That is what those is all OLED, where’s a QD OLED. Now we’ve been talking a lot about oleds, but what about them? Cuties! You already used that int line pretty much.
Damn it a lot of the Cutie OLED action has been in the monitor space and we’re going to be showing you guys a lot of cool videos about that very soon. But in the TV space brightness is the game and the next generation of Cu OLED panels is going to be 50 % brighter going from 2,000 nits to 3,000 nits Peak brightness. It’S it’s really hard to show on camera, but honestly it can get almost too bright at times.
For this footage, I feel like we’re almost losing details with just how bright it is compared to this. Like look at the green on here and it’s it’s mindboggling, now we’re not going to be seeing an increase in color gamut on these new OLED panels. Brightness is the main focus, but qti OLED already covers 90 % of the rec 2020 color space, which is crazy, but it allows them to get panone certification, which is great for creators. A big big crowd for Apple making sure that they know that their renders that are on their screen are going to look like the product they’ll actually receive in real life. There is a lot of amazing features that we really really want to see, especially in Apple devices, make sure to subscribe to Short Circuit. So if Apple actually ends up using these displays, you’ll be the first to know and it’ll, be so cool it’ll be great.
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