Hi, this is Wayne again with a topic “Apple’s planning on showing you MORE ads”.
We screwed up with a story last week, the apple ad story. Uh. Last week we were covering a story about apple’s personal personalized ad system on ios, following a report claiming apple uh plans to prioritize, you keep doing that and it oh i’m. So sorry, i i highlight what i read and it’s not it’s not the fact that the text changes color, it’s the fact that it like it’s, google docs. So it says the name of who it is, and it puts that on top of the words.
So it makes it literally impossible to read um but apple plans. Uh prioritize growing its ad revenue from four billion to ten billion dollars a year. Wouldn’T that be nice uh by increasing the amount of ads apple users see even on subscription. Only services, like news plus uh what we got wrong after trying to set up a new iphone and noticing and not noticing any pop-up requesting tracking permission, uh linus accused apple of following a i mean i did go through the setup process. It wasn’t an entirely unreasonable thing for me to think that it isn’t there yeah. I did.
I did like say a bunch of times that we didn’t really know um but, like example, of following a rules for the, but not for me type of approach uh, since third-party apps are required to present such a pop-up. When the app comes up a user famous exam, 4207, okay, nice pointed out on the ltt subreddit apple displays such a permission pop-up when opening the app store. So we didn’t get to that part as of ios 15. It claims apple does not track you or share your personal information with any third parties. We’Re thinking the apple does not track you prompt is, is uh basically saying that it doesn’t track you across third-party apps and websites uh, which they, which they indeed do not do. So so what we should have said apple plans to increase the number of ads shown to its users, just after it instituted stricter privacy rules that weakened its ad reliant rivals.
So it’s less just blatant toxicity and more like antitrust stuff. As we said last week, apple’s ad revenue has tripled, as competitors have dropped um. The issue here is not apple being hypocritical or increasing user tracking. It’S that they are using their power and reach to fundamentally alter the mobile ad industry in a way that benefits them.
That’S fair enough, but i would still argue that, like they’re they’re playing the same game yeah but they’re, just increasing their make the rules of the game which are which are good, which are we want these, which are better yes, yeah, they’re, better rules, they’re good rules, You should be happy about these. Yes, they are, they are. They are better um. I think we’d all rather have just like less ads on devices we paid a thousand dollars for, but yeah.
I don’t think there should be any ads like the fact that there’s ads in windows is insane samsung tvs, uh. We did a review of one recently, one and literally like when we press home on the tv it was either 60 or 70 percent of the pixels. That’S wild for ads on a device that you purchase. That’S crazy! So i’m not i’m not defending that! That’S actually like super ridiculous. I hate it uh. It makes me want to have not smart tvs, especially because smart tvs are often like so slow and incapable that i don’t want the stupid tv to have built-in stuff anyways.
Just let me do it with my own devices and whatnot, but anyways. That’S a different topic. Yeah right so yeah, i guess that’s it for the apple thing, the other thing apple doesn’t track you outside their own ecosystem, but they don’t need to when their users increasingly stay inside their walled garden of hardware i just and like in recurring revenue subscription services.
Yes, okay, not not unfair, but it’s not unclear either and that that is, i think, the the main place where this could be a problem is is if they have the pop-up, and it’s clearly stated – and you say yes, then you’re saying yes, and if they have The pop-up and it’s clearly stated – and you say no, and they only ask once i think, that’s cool all right. I don’t know whatever uh riley does note that it still feels a bit unfair to me. That apple can ask you once for permission to track you across all their apps and services, but other companies have to ask you again for each individual app yeah. That is a slight advantage. Um, i don’t think there’s a ton of companies that have a bunch of different apps anthony’s, also mad.
I would argue that, due to the bundled nature of apple’s applications and the permissions that they have by default, any ad served to you by them constitutes an unfair advantage, especially if you’re asked the moment you open the app store. Also, i’ve been getting ads in apple news plus, despite paying for it, and i hate it yeah i mean i agree with the apple news plus thing i don’t understand or agree with it being bad that it pops up when you open the app store. Well, no he’s upset that it only happens once that you’re never prompted again. So it’s like i mean i i wouldn’t i wouldn’t.
I have never noticed it. I’Ve never noticed that. That’S what they’re asking me when i first opened the app store, and i would i was 15.. Oh okay, i haven’t seen new with ios. I haven’t used ios 15.. I would expect to find it in the setup of the phone me too, which is why i got us to yeah um.
So when it wasn’t there, i was like it’s not here. I would read the prompt and not want more pop-ups. I can understand why people might want more pop-ups um as long as there is a prompt at some point.
I don’t necessarily mind it. I also think i would probably side with apple on this one, which is against riley and anthony, come at me, bros um in the needing other developers to ask every time, because that sounds like a system that could be abused. Um, like some some new thing, trying to sign up under the account of some other, like bro company, that they’re friends with, so that they can skirt this thing, because i think everyone’s going to be okay with this one app, but not with this other one. That would absolutely there’s lots of pass for abuse, so i would i do not want that personally, but it’s okay for apple to have that abuse vector it’s. I mean yeah to be completely honest, so because it’s pretty obvious when you’re installing an apple app and when you’re not right, riley didn’t say i don’t think it’s. I don’t think it’s a hidden thing that you’re installing an apple application or using an apple application. This is my whole point so, like i actually i’m going to take that back and say: no, i don’t think it’s the same abuse vector because one of them i’m talking about them like cheating and and and abusing the system um, and that’s why i don’t necessarily Want the system to exist and the other one is, if you’re, using an apple application, you’re, probably pretty darn sure it’s an apple application, so you know what’s happening um, i don’t know. Okay. I don’t like ads to be super clear, i’m not reading the chats.
I don’t know how people are taking this um. I just don’t like. I have always been a proponent of wanting to. I think, there’s a lot of things you can go after apple, for i don’t think it’s good that they’re increasing their ads. I think it’s reprehensible that they have ads on this news, plus thing that apparently anthony’s paying for that blows. I would be super pissed if i was a user of that, i think there’s a lot of things to go after them.
For here i just to me the prompts thing is like what i don’t know whatever anthony is updating the dock in real time. I’M watching that. I want to see it. I have an issue with the app store thing, because i would associate that prompt with the app store which i might want to track me to recommend apps.
This is instead system-wide, which is an unfair advantage that apple has uh. It is it’s. It’S a different city that is pretty minor. Well he’s not happy about it and he’s that is fair yeah in this case, that’s fair because and the fact that you are served this before even being able to download any additional app apple or otherwise is pretty sketch. You have to you have to you have to look at this, even if you don’t because look at any apple apps because of his point about like i, i want to get recommended apps, but i don’t want to get recommended ads. I think that’s fair.
If that wasn’t a thing, then i don’t know, but but i think it is fair because of that yeah .