Hi, this is Wayne again with a topic “The timing of our Lab announcement was awful…”.
Lab 22: no, you did not miss hear me. I said lab 22.. Let’S go ahead and jump over to my screen, real quick here where i’ve got the one, and only sarah deichi rhymes, with peachy, announcing lab 22, her lineup of stands for the iphone ipad and well really any headphones. It doesn’t have to be apple headphones. You can see she put a pair of sony headphones on there with the lab 22 branding now live on kickstarter.
In all seriousness, these things look super cool uh. They were built in collaboration with uh. Oh crap that’s right moment and this is a super outdated tweet because they have absolutely annihilated their kickstarter funding target um. 340, 000. Canadian rubles. So huge.
Congratulations to sarah on this fantastic launch of these products and uh um. Oh the timing, though, to be clear. Sarah has been at work on this for over a year. Okay, we’ve been at work on the lab, for i mean it’s been it’s it. It’S been a twinkle in my eye for for years at this point, but the branding actually only started to come together in the last like weeks, so with absolutely no knowledge that she was working on this whatsoever. We were like.
Oh man, you know, would be really cool lab 32. Okay, there’s that chrono trigger lab there’s the potential to retcon, the meaning of ltt yeah. If we ever decide to abbreviation, is still ltt take linus name out of it and make it more. Just like the the group lab 32 ltt there, there was all this like it had all this stuff math it had all this stuff going for it right and then um, oh no.
It is uh awfully similar to lab 22.. So obviously, as soon as i saw people tweet at me about it, the first thing that i did was contact sarah, fortunately uh she’s, someone that we are in touch with we’ve worked with her a number of times in the past. I consider her uh, i’m maybe not a friend. I don’t know we’re not like super close, but i wouldn’t withhold information.
I i feel like i can speak very openly with her. So i’d say: she’s she’s, an industry friend um, and so we were able to have a quick email exchange about it. We’Re going to talk in more detail on monday, but initially i just want to shout her out for being absolutely amazing about the whole thing, because she was absolutely working on this before us. I want to make that extremely clear and her response tentative, temporary placeholder response.
I’M not gon na hold her to any of this, but her response after i explained what our long-term goal is for the lab, what our mission is for it um the fact that we could very well have physical merchandise, with lab branding as part of funding. Our expansion 32 could test lab 22 products at some point right i mean you know um and you know. Obviously this is a really big deal for her right, like she’s, she’s launching a brand and that’s going well. The first thing she said back to me and just like massive shout out, sarah for being super cool, is your main product is pretty far off and with supporting merch being clothing, i don’t see how that interferes with desk accessories um.
I don’t want to say too much about her future plans, so i’m going to redact some of this. I don’t have an issue moving forward with our own names. If you don’t uh, maybe we can meme it up in the community and then just move on. The comments have been fun and i just want to say that just about the coolest possible response she could have, she could have given me.
So, even if we ultimately change our mind, look, she was there first, it’s that simple. So, even if we ultimately change our mind and we decide to pivot on our branding, i just wanted to say: hey super cool. Sarah really appreciate you being willing to kind of share, especially because our draft branding for lab 32 is, i wouldn’t describe it as um, similar necessarily, but it shares some some thematic kind of elements like we both went for kind of futuristic like a futuristic look. Uh hold on, let me see if i can bring up the email here.
I can never remember how to spell her name, but it’s okay. Thank you! Otto uh! Thank you autofill. Here it is okay, so i haven’t shown you guys here, i’m just gon na. Do a snip – i don’t worry, i will do this very safely. I will not leak any information. I will not leak anything i will leak.
I will leak. Nothing heard that before i will. I will leak absolutely nothing, not even this uh yeah there there. I have ltt store up: it’s fine, okay, cool, so we’re on linus screen uh.
So we showed her some draft draft branding for lab 32, which was uh done up by our sarah sarah butt. That, i think, looks absolutely fantastic and you know i wouldn’t i wouldn’t say that it’s, oh sorry about that luke there you go. Did you call it so popular today? It’S the same people, i’m actually really mad! Oh okay! Well, here! Let me finish this up. Real quick – and we should talk about that yeah, so i wouldn’t say that it’s that similar to lab 22’s branding um there you go, you can see them side by side, but you can tell we were both kind of going for going for a thing here.
So that’s the update on that massive shout out. Sarah for being awesome, massive shout out are sarah for being awesome. I sincerely hope that the lab 32 branding you worked on hasn’t been wasted.
Um, i mean it probably won’t be wasted anyway, because even if we ultimately call it lab something else, um i really like the style of it. I really like the lab yeah, so yeah like any anytime, you have something like sp, that’s like space themed in some way and you have an a it. Never has the crossbar yeah, it’s just a rule of life, exactly if it’s in space and it’s an a there, is no crossbar, that’s just how it works so go check out.
Lab22 the uh, as sarah deichi describes it, the ultimate line of adjustable text stands uh. Maybe we can move the dial a little bit on her on her pre-orders. They really do look really nice um, very aesthetic. I think, as the kids say, and we will keep you guys posted with respect to our own lab branding and what that’s going to end up. Looking like .