Hi, this is Wayne again with a topic “My most expensive mistake building LTT”.
Uh from Anon hi Linus, what’s the most expensive, yet useless or preventable mistake you’ve made while building LTT, I don’t know Luke. Maybe this is a good one for you. You look totally zoned, though sorry man, it’s 3, 30 in the morning. Can you rethink the question. I would love to uh Aenon asked what the most expensive yet useless.
Maybe preventable mistake was when building LTT right cameras, okay, okay, Counterpoint Counterpoint: was it a mistake with all the content we got out of them and all the additional exposure we got out of other creators talking about? So that’s entirely. What complicates every single potential answer to this, because, as a company, every potential waste of money is just a potential increase of money, because if we make some massive mistake, if the server room goes on fire, something really expensive content. If we do whatever it’s all content, yeah like it’s, it’s actually very hard to answer. The reds are particularly hard to evaluate.
So obviously we didn’t recoup our cost from just that. One earnings are so expensive, video, not even not even close, but that video and Corridor digital’s response to it was the reason we ever engaged with Corridor who we’ve collaborated with multiple times since then, which has been good for our cross-pollinating, our audiences and exposure. Okay, we upgraded uh our workstations and made videos about that in order to um. In order to handle this 8K video, we upgraded our storage server and made videos about that.
In order to handle 8K video, we made a video about Red’s accelerator card, which we wouldn’t have been able to evaluate properly. Without all this library of 8K video um, we upgraded our other archival storage servers, which was also content in order to accommodate this growing library of 8K video. So it’s like really really hard to evaluate, and there have been shoots that we’ve done where we would have wanted to rent rent greater than prosumer grade cameras like cameras at that tier and we didn’t have to pay rentals because we just owned them.
So the fact that we daily drove them for so many hundreds and hundreds and hundreds of hours I mean at this point I consider them like paid off assets. We still have two of them. We still have our our um dsmc2 and we still have a weapon.
8K or something like that and we’re probably not going to get rid of them because uh they’re, just they they are really useful and, like I said I consider them a a paid off an accounted for asset from my point of view, yeah yeah. It’S tough because we’re we’ve we’ve become very, very good uh, not necessarily even become. We have pretty much always been very, very good at turning everything into content right.
I think we’re worse hurdles that we had to jump. Sorry, I think, we’re worse at it now like. We almost didn’t make a video about that RF chamber Fiasco, and that was one of the best performing ones we uploaded in the last month, and I know you absolutely should have done yeah like I didn’t. I didn’t even know what was going on that was. That was a video that was decided on on Thursday afternoon because we needed something to shoot that week and I was like what do you mean? You don’t think this is a video. We can talk about the principles of like RF Chambers and testing. We can talk about. What’S coming down the pipe for the lab, we can talk about the whole Fiasco with the billing s45 Grand and then completely ghosting us. We can go, build a fort and sit in it like that is like.
If anything we have too much content, and so sometimes I think our mentality is a little bit wrong lately like if it’s not like an in-depth review of a product or um. You know like a long, detailed Vlog about something it’s like not a video anymore, I’m like no people want to know what’s going on over here and there’s so many learning outcomes from that. One like that. One was obvious to me, but I sometimes I just don’t even know what’s going on anymore and I think that’s a big challenge, yeah yeah for sure yeah, I don’t know complicated question. It’S hard to measure these things. .