Hi, this is Wayne again with a topic “Misfit’s legitimately good-looking wearable — CES 2016”.
Hey guys, it’s Lauren, but with the verge reporting from CES and we’re taking a look at misfits newest wearable. This is called the misfit ray and the first thing you’re gon na notice about the Ray if you’re familiar with misfits other activity trackers, is that it doesn’t have a circular design. This was misfits first kind of tubular design here, and it was made this way so that it could sit next to other devices on the wrist like a wristwatch or a SmartWatch, and basically sit flush against it, and you wouldn’t have to wear two things that have A circular design or a larger display on your wrist, so this is really meant to be kind of an accessory activity. Tracker, that’s always been misfits value proposition and now that the company is a part of fossil they’re, probably gon na be making a lot more stuff. That’S in this Fame all right, so let’s talk about what this thing actually does like a lot of other misfit trackers.
It will track your daily activity levels, it’ll track your steps, it will track distances, doesn’t have GPS, but it uses an accelerometer to track distances and it will track your sleep shares all that data to Misfits mobile app. It also works with misfit link, which is Misfits separate, app for basically controlling a bunch of different stuff in the home: smart home products, light bulbs, music, that kind of thing and it integrates with the IFFT app so that you can basically program this thing to say You tap it and you want it to do something. It will do that through the IFFT and integration. This little LED light here is is a Misfits notification system.
Basically, misfit doesn’t use displays, and so this is the way that you get notifications from your smartphone. It also tells you your activity levels if you tap it and they don’t wan na flash this twice you’ve, maybe you’re, halfway to your activity goal. If you tap it and flashes four times closer to your daily activity goal, and then it’s basically programmed to show you different colors for different types of notifications. Battery life is always a big thing with wearables and misfits value proposition has always been, and we go long on battery life.
They use coin cell batteries. This has three button cell batteries that should get you about six months, the misfit race ships in March of this year, and this version will cost $ 99, basically a hundred dollars. This is a sport band, it’s a rubber band, so it’s a little bit less fancy than a couple other models.
You can also buy one with a leather band for a hundred and twenty dollars, so that is the misfit ray in a lot of ways. It’S kind of your standard commodity activity tracker in terms of what it can do and what it senses and all that stuff, but missed us trying to make something. That’S a little bit more fashionable than maybe some of the other activity trackers on the market.
With the idea that, if it’s not fashionable you’re not going to wear it, .