Hi, this is Wayne again with a topic “Detour’s high-tech audio tours come to museums”.
Hey guys, so what are the most interesting people in Silicon Valley for me is Andrew Mason he’s the guy that founded group on the site that let you join with your friends to buy coupons. Well, it was a wild rollercoaster ride for that company and Andrew eventually decided to get off when it’s one of fell from its heights. He became one of my favorite people, though, because immediately after he quit, he decided to report an album of what he called inspirational business music, and only then did he move on to his next big idea, and that idea was it’s a company that creates audio tours For you to experience in the real world these technology to figure out where you are in space of time and they have super high production guys, but today he’s announcing something new true for the first time he’s bringing his audio tours indoors. So if we’re headed to the San Francisco Museum of Modern Art, which is just about to reopen after a huge renovation and Andrews gon na show me what it looks like when you bring teacher inside of the museum, you’ve been here working on D tour. For the past couple of years, until now it’s been an outdoor phenomenon today, you’re bringing it indoors, tell me a little bit about what you’ve been working on about a year ago, we met up with the folks at SF MoMA, he said.
Look, the stars are perfectly aligned, we’re a block away from you, like, let’s work together and reinvent what the indoor audio tour experiences for our Museum, and so this tour that we’re about to take no matter where we go Detra will follow us and give us sort Of the right information in the right place, yeah, so we’ve built basically now a platform for third parties and the SSF MoMA is our first customer. It knows what room you’re in and it’ll automatically show all the artworks in the room on your phone. There’S one tap and you can play the audio associate those artworks – or we have these these. These walks that are maybe 15 to 30 minutes and there’s going to be about 10 of them when the museum opens in a couple of weeks.
This would be one of the first times that an outsider has taken one of these deep yeah indoor detours. So it could go great or could go disastrously wrong. They could good. Is that’s really wrong, but you’ll edit that all out, of course, of course, all right, let’s go check it out, come with me over to the glass railing and, let’s look out onto this grand atrium come in, you will see Picasso’s and Matisse ISM or the early Modern artists keep going straight ahead and look closer even closer.
It’S plain: it’s like you know. One thing that I was thinking as we were talking about detour. Is that, like a defining facet of modern urban life? Is that we’re all constantly always like walking around with ear buds in like so I’m having these private experiences? No we’re having a shared experience, because we have sync just wait: til oculus gets in here and everybody’s just we see our role as cock-blocking oculus, so that, like we create something, that’s entered, I don’t know if that’s usable, but the big name of your company is Hoc oculus is what I’ve actually heard in this pensive self-portrait Andy Warhol’s, easily recognizable face is linked to as equally identifiable painting style. When you find yourself having to make an important CEO decision, do sort of find yourself sort of instinctively well, I will now yeah. It’S definitely an upgrade from from the jobs, and now I’m gon na pause, because I’m saying here it says, did a murder-mystery inspired this painting and I’m hoping that it did well. Will this actually answer that question? I guess and he was responding.
She told me to a story that happened at the time: a murder of a woman that was mystery, so a murder, mystery, didn’t spiral emanating and we’re gon na have to solve it before we leave the museum. So a lot of times when an entrepreneur leaves the company they started, they wait a little bit and then start another version of the exact same company. That is not what Andrew Mason bid with teeth war and that’s kind of what I like about it by creating these sort of very personal handcrafted audio tours they’ve made something that’s very hard to reproduce. I still don’t know how big a business there is in detour, but walking around the galleries.
Today, with him, I was having a lot of fun and with more people listening a podcast every year, it seems like his platform that he’s building may actually turn out to be, if found as big a business as Groupon than something that lasts a lot longer. You .