Hi, this is Wayne again with a topic “Why the UFC is worth $4 billion”.
The Ultimate Fighting Championship is just one day away from its biggest event ever UFC 200. The fight card puts more champions into the ring on a single night than any event in UFC history, but there’s another reason. All eyes are on the u.s. C’s.
200Th major event. Wise bed report that the promotion’s parent company Zuffa is on the verge of being sold for as much as four billion dollars capping one of the greatest turnarounds in business history. Now, when Zuffa acquired the UFC back in 2001, it cost just two million dollars. The company was banned from television in 36 states and nearly bankrupt, so how did it end up being worth billions? Some of the success is driven by simple sports promotion, but there’s another aspect here: technology the UFC is evolved from an ordinary sports promoter into one of the most forward-thinking digital media companies in the television market. Take this weekend spike card in Vegas subscribers.
Do you have sea-fight pass the company’s streaming platform get to watch the first three fights online? Then the action kicks over to basic cable. You can watch on Fox Sports 1. Finally, for the main card, you have to pony up 50 bucks for the pay-per-view. No other major sports leagues for its a single night of action across so many different platforms.
The UFC streaming platform fight pass also represents one of the company’s most interesting opportunities for growth. The $ 10 month service launched back in December of 2013 and now it’s available worldwide as an added lure for fight fans, the UFC acquired and uploaded a massive library of archival content. Basically, the entire history of modern MMA from 1990 to the present in much the same way: Netflix pack, its library with older movies in the TV series, the UFC site also serves as an aggregator for streaming.
Mma leaks that aren’t big enough to build their own platforms. Like Netflix or Amazon, Prime, the UFC can afford to push programming with a small but dedicated audience along with small MMA shows it’s even branched out into doing kickboxing and grappling matches it’s. The definition of narrowcasting, what’s fascinating about this story, is that the u.s. sees success is as much a matter of necessity as strategy when it was banned from television. The UFC had to find new avenues for distribution beyond traditional television 15 years later.
It’S reaping the rewards of that blackout flexing its muscle is one of the most agile digital media companies in the world. Today, Calla from carson is well. Let’S it looks nice. I’M sure I have like a clean take of you reading through sure and then I’ll have like a good, like sure sure .